# Free Products On Demand Boobox Vending Machine Spews Out Free Samples By Bianca | Published 2009-03-05 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/boobox-vending-machine-free-product-sample References: [springwise](http://springwise.com/marketing_advertising/boobox/) & [fosfor.be](http://www.fosfor.be/) We’ve seen vending machines that give dispense goods if you watch a 30 second commercial, but now there’s a model for vending machines that give you goodies for free, without having to sit through any boring ads. The [free sample dispensing vending machines](https://www.trendhunter.com/trends/sampling-experiences), called the Boobox, is the brainchild of Fosfor, a Belgian marketing agency. “Consumers interested in getting one simply send a free SMS, in exchange for which they are given an activation code. That, in turn, gives them access to the sample,” Spring Wise explains. Since the machine has a [built in cooler](https://www.trendhunter.com/trends/redyref-smart-food-fridge), samples lcan include [chilled items like dairy](https://www.trendhunter.com/trends/free-oat-milk-coffees) (or beer?). If you find yourself in a train station in Belgium later this year, make sure to keep an eye out for these machines and grab your free sample! ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 70% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Free Sample Vending:** Opportunity for companies to offer free samples through vending machines without the need for advertising. - **SMS Activation:** The use of SMS to activate free sample dispensing vending machines, providing a convenient and accessible way for consumers to access samples. - **Chilled Sample Dispensing:** Innovation in vending machines to include built-in coolers, allowing for the distribution of chilled samples like dairy or beer. ### Where This Applies - **Marketing:** Opportunity for marketing agencies to utilize free sample vending machines as a unique advertising platform. - **Food and Beverage:** Potential for food and beverage companies to use free sample vending machines to distribute and promote their products. - **Technology:** Advancements in vending machine technology, such as SMS activation and built-in coolers, create opportunities for innovation in the technology industry. ## Related on Trend Hunter - [Heat-Sensitive Vending Machines](https://www.trendhunter.com/trends/heat-sensitive-vending-machine.md) - [Meatless Vending Machines](https://www.trendhunter.com/trends/meatless-farm-apm.md) - [Branded Grocery Sample Boxes](https://www.trendhunter.com/trends/woodmans-bunny-james-sampler-box.md) - [Makeup Vending Machines](https://www.trendhunter.com/trends/beauty-express.md) - [Smart Vending Machines](https://www.trendhunter.com/trends/smart-vending-machines.md) - [In-Store Beauty Sampling Kiosks](https://www.trendhunter.com/trends/ulta-beauty-and-sos.md) - [Product Refill Vending Machines](https://www.trendhunter.com/trends/refillable-vending-machines.md) - [Connected Vending Freezers](https://www.trendhunter.com/trends/selfly-freezer.md) - [Refrigerated Vending Machines](https://www.trendhunter.com/trends/redyref-smart-food-fridge.md)