# Spooky Vegan Chocolate Eggs Mummy Meagz Debuted the ‘Boo Boo Egg’ in Time for Halloween By Grace Mahas | Published 2020-09-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/boo-boo-egg References: [veganfoodandliving](https://www.veganfoodandliving.com/news/mummy-meagz-launches-spooky-green-vegan-creme-eggs-for-halloween/) & [mummymeagz](https://mummymeagz.com/?g) With Halloween just around the corner, confectionery retailers are gearing up for the candy-filled season with new products, including iconic British brand [Mummy Meagz](https://www.trendhunter.com/trends/chuckie-egg). The brand recently unveiled the new ‘Boo Boo Egg,' the perfect treat for [vegan and flexitarian trick-or-treaters](https://www.trendhunter.com/trends/oat-mlk-chocolate-range). The delicious Boo Boo Eggs features a handcrafted Belgian chocolate shell, and to embody the Halloween spirt, the centre is filled with a "gooey green crème." Plus, the new plant-powered treat is free from nuts, dairy, gluten and animal products and GMOs, making it safe for consumers with deitary restrictions. Fans can get their hands on the new, limited-edition Boo Boo Eggs online and in Holland & Barrett stores until November 11th—or, while supplies last. Image Credit: Mummy Meagz ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 24% | Activity: 48% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Vegan Halloween Treats:** Disruptive innovation opportunities include developing more plant-powered confections for Halloween to cater to the growing demand for vegan treats. - **Dietary-restriction Friendly Products:** Opportunities lie in creating candy and confectionery products that are free from common allergens and dietary restrictions, appealing to a wider consumer base. - **Limited-edition Seasonal Products:** Developing new and unique seasonal treats, like the Boo Boo Egg, can create excitement and drive sales during specific holidays or events. ### Industries Being Reshaped - **Confectionery:** There is potential for disruptive innovation within the confectionery industry to meet the needs of consumers seeking alternative options, such as vegan and allergen-friendly candies. - **Retail:** The retail industry can capitalize on the popularity of limited-edition seasonal products, offering exclusive items to attract customers and boost sales during specific occasions. - **Health and Wellness:** Creating dietary-restriction friendly treats can provide opportunities for the health and wellness industry to cater to the needs of consumers with specific dietary requirements or preferences. ## Related on Trend Hunter - [Familiar Vegan-Friendly Chocolates](https://www.trendhunter.com/trends/mummy-meegz.md) - [Vegan Halloween Chocolate Boxes](https://www.trendhunter.com/trends/vegan-friendly-halloween-treats.md) - [Oat Milk Creme Eggs](https://www.trendhunter.com/trends/chuckie-egg.md) - [Vegan-Friendly Chocolate Candies](https://www.trendhunter.com/trends/mummy-meegz-mz-gems.md) - [Ghostly Vegan Chocolates](https://www.trendhunter.com/trends/white-chocolate-ghost.md) - [Plant-Based Easter Chocolates](https://www.trendhunter.com/trends/moo-free-easter-eggs.md) - [Plant-Based Easter Chocolate Ranges](https://www.trendhunter.com/trends/hp-easter-eggs.md) - [Ethical Easter Chocolate Ranges](https://www.trendhunter.com/trends/moo-free-freefrom-easter-range.md) - [Vegan-Friendly Chocolate Eggs](https://www.trendhunter.com/trends/salted-caramel-chocolate-egg.md)