# Menstruation Product Giveaways Rael Provides Feminine Products at Bonnaroo Music & Arts Festival By Grace Mahas | Published 2019-06-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bonnaroo-music-arts-festival References: [billboard](https://www.billboard.com/articles/business/8494828/bonnaroo-sheroo-women-only-camping-area) & [getrael](https://www.getrael.com/) At this year's Bonnaroo Music & Arts Festival, women-owned feminine care company Rael will be donating more than 100,000 pads and tampons to female festival goers. The products are both organic and natural, ensuring high-quality and reliable protection. Rael has sponsored the SheRoo tent at the event, which is accessible to female and female-identifying attendees exclusively. The 4-day event has over 80,000 attendees, of which, half identify as female. The SheROO tent boasts a sign stating "We've Got You Covered. Period." with free products displayed beneath. Products range from feminine care to self-care items with products like Rael's k-beauty sheet masks and acne patches featured. This female-focused tent helps festival attendees feel their best while also increasing consumer reach and loyalty. Image Credit: Rael ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 27% | Activity: 20% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Period Product Marketing:** Marketing organic and natural period products at events can increase consumer reach and loyalty. - **Female-focused Experiences:** Creating female-focused experiences at events can attract and retain female consumers. - **Sustainable Feminine Care:** Organic and natural feminine care products are becoming increasingly popular due to their environmental benefits. ### Sectors Adopting This - **Feminine Care:** Feminine care companies can create partnerships at events to donate and market their products to new audiences. - **Event Marketing:** Event marketing companies can create female-focused experiences and sponsorships to attract and retain female attendees. - **Sustainability:** Companies in various industries can increase their sustainability efforts by using organic and natural products and partnering with environmentally-conscious brands. ## Related on Trend Hunter - [Eco-Friendly Feminine Care Products](https://www.trendhunter.com/trends/ecofriendly-tampons.md) - [Period Care Hotel Kits](https://www.trendhunter.com/trends/hospitality-kits.md) - [Unapologetic Women-Centric Campaigns](https://www.trendhunter.com/trends/o-positiv-health.md) - [Eco-Conscious Menstrual Solutions](https://www.trendhunter.com/trends/natracare.md) - [Gender-Neutral Period Products](https://www.trendhunter.com/trends/aunt-flow.md) - [Branded Period Playlists](https://www.trendhunter.com/trends/playlist-for-periods.md) - [Biodegradable Period Products](https://www.trendhunter.com/trends/iris-arlo-pads.md) - [Self-Care Festival Activations](https://www.trendhunter.com/trends/remix-your-selfcare.md) - [Period Poverty Initiatives](https://www.trendhunter.com/trends/period-promise.md)