# Naked Emollient Marketing
Bonk Lube Packaging Takes a Bare Approach to Clearly Labelling Contents

By Amelia Roblin | Published 2014-02-12 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/bonk-lube-packaging
References: [thedieline](http://www.thedieline.com/blog/2014/2/9/bonk-lube) & [behance.net](http://www.behance.net/gallery/Bonk-Lube/10407489)

When a person shops for personal lubricant, he or she is generally looking for something quite simple -- something that's presented like Bonk Lube packaging. Brienne Welsh of New York has developed a branding strategy for an intimate jelly that's stripped of the nasty chemicals and the unnecessary scents and flavors, promising only high quality organic ingredients.

To communicate such a pure and clean product, the designer began with a plain white tube. The name of the lotion is written clearly in a playful but coherent typeface and the amount of text has been naturally reduced. Bonk Lube packaging includes an earthy-looking brown card box to reference its raw ingredients. Finally, both containers are branded with a crisp logo of intertwining male and female symbols to reinforce the sexual theme.