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# Pot Paraphernalia Spirit Branding
Bong Spirit Vodka Features a Bong Shape Straight from Holland

By Michael Hemsworth | Published 2013-08-02 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/bong-spirit-vodka
References: [crnchy](http://crnchy.com/food/bong-spirit-vodka-from-holland/) & [bongspirit](http://www.bongspirit.com/bong/verified.html)

A touch of tongue-in-cheek humor regarding marijuana culture, Bong Spirit Vodka is a [premium liquor](https://www.trendhunter.com/trends/amoon-vodka) that's created using a recipe around 150 years old. With a brewing cycle that's six stages long and a filtration process that consists of four different methods, Bong Spirit Vodka isn't just an ordinary spirit in a fancy bottle.

Fashioned to look like a bong that's traditionally used for [marijuana smoking](https://www.trendhunter.com/trends/barbados-blanco), the [Bong Spirit Vodka bottle](https://www.trendhunter.com/trends/vodka-by-saintwoods) is beautifully crafted to reflect an aspect of Dutch culture that's recognized on a global scale. The premium quality vodka is meant to be sipped neat, but mixing it wouldn't be too much of a sin if you're not much for the traditional flavor of straight spirits.

Bong Spirit Vodka is available from fine liquor shops exclusively.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 76% | Activity: 48% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Spirit Branding:** Opportunity to create liquor brands with unique and unconventional packaging designs that appeal to specific subcultures.
- **Premium Liquor:** Opportunity to develop high-quality and distinctive spirits with unique brewing and filtration processes that set them apart from ordinary spirits.
- **Tongue-in-cheek Marketing:** Opportunity to incorporate humor and irony into branding strategies to attract attention and engage consumers.

### Industries Being Reshaped

- **Alcoholic Beverages:** Disruptive innovation opportunity lies in creating premium liquor brands with distinct packaging and brewing techniques that appeal to niche markets.
- **Packaging Design:** Opportunity to explore unconventional and eye-catching packaging designs for spirit brands that reflect specific cultures or subcultures.
- **Marketing and Advertising:** Disruptive innovation opportunity exists in developing marketing campaigns that utilize humor and irony to connect with target audiences and differentiate brands.

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