# Boneless Wing Ads Whataburger Cleverly Launches Its Boneless Wings with This Ad By Ell Smith | Published 2024-01-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/boneless-wings References: [musebycl.io](https://musebycl.io/advertising/whataburgers-all-about-its-new-boneless-wings-and-weird-utensils)  [Whataburger's](https://www.trendhunter.com/trends/whataburger-boneless-whatawings) latest advertisement introduces its boneless wings with a clever and humorous touch. The commercial unfolds with a townhall meeting where a passionate civilian protests the new menu addition, claiming, "I know what real wings are." In a tongue-in-cheek manner, he passionately describes the delicious-sounding flavors of the boneless wings, including honey butter, honey barbecue, and buffalo. The ad subtly nods to a playful self-awareness, acknowledging the unconventional move of offering boneless wings. The brand cleverly embraces the debate about what constitutes "real" wings, using a sense of humor to convey the message. These boneless wings are presented as a limited-edition menu item, adding an element of exclusivity to the offering. Whataburger continues to captivate its audience with [innovative marketing](https://www.trendhunter.com/trends/burger-kings-new-campaign) that combines humor and a unique twist on traditional menu items. Image Credit: Whataburger ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 60% | Activity: 74% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Humorous Advertising:** The trend of using humor in advertising campaigns is on the rise, as Whataburger cleverly introduces its boneless wings with a clever and humorous touch. - **Playful Self-awareness:** The trend of brands embracing a playful self-awareness is evident in Whataburger's advertisement, as they acknowledge the unconventional move of offering boneless wings in a tongue-in-cheek manner. - **Limited-edition Menu Items:** The trend of introducing limited-edition menu items adds an element of exclusivity to offerings, as Whataburger presents their boneless wings as a limited-time menu addition. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can leverage the trend of humorous advertising to captivate and engage consumers through clever and entertaining marketing campaigns. - **Restaurant:** The restaurant industry can benefit from embracing a playful self-awareness like Whataburger in their advertising, acknowledging unique menu offerings and engaging with customers in a lighthearted manner. - **Fast Food:** The fast food industry can capitalize on the trend of limited-edition menu items to create a sense of urgency and exclusivity, enticing customers to try out temporary offerings like Whataburger's boneless wings. ## Related on Trend Hunter - [Snacking-Friendly Boneless Wings](https://www.trendhunter.com/trends/whataburger-boneless-whatawings.md) - [Southern Cuisine Boneless Wings](https://www.trendhunter.com/trends/nashville-hot-boneless-wings.md) - [Deliciously Seasoned Boneless Wings](https://www.trendhunter.com/trends/boneless-wings1.md) - [Saucy QSR Boneless Wings](https://www.trendhunter.com/trends/arbys-boneless-wings.md) - [Plant-Based Chicken Nuggets](https://www.trendhunter.com/trends/plant-based-chicken-nuggets.md) - [Game Day Boneless Wings](https://www.trendhunter.com/trends/crispy-boneless-wings.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Chicken Wing Teasing Campaigns](https://www.trendhunter.com/trends/pizza-hut-wings-campaign.md) - [Boneless Wing-Topped Pizzas](https://www.trendhunter.com/trends/boneless-bar-pizzas.md)