# Bone-Building Drugs Reclast Helps Strengthen Older Women's Frail Hips and Spines By Meghan Young | Published 2015-04-14 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/bonebuilding-drug References: [webmd](http://www.webmd.com/osteoporosis/news/20150413/bone-building-drug-strengthened-hips-spines-of-frail-women-in-study) Reclast is a bone-building drug that requires only one dose to rebuild older women's hips, spines and other frail bones. Since osteoporosis is one of the leading concerns for women as they age, a fast-acting bone-building drug is something that would be promising for just about anyone -- young or old. As boomers and seniors continue to lead [active lives well into their retirement](https://www.trendhunter.com/trends/happy-aging), a bone-building drug helps maintain the lifestyle they are accustomed to. WebMD reports, "After a year, women given Reclast saw [bone density at the hip](https://www.trendhunter.com/trends/orthopedic-drink-mix) increase an average of 2.8 percent, compared with a slight reduction in bone density among women given a placebo." This may not lessen fractures among aging women. Yet it provides a peace of mind when continuing to indulge in activities. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 33% | Activity: 28% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Boomers](https://www.trendhunter.com/boomers) ## Key Themes ### Why This Trend Is Growing - **Fast-acting Bone-building Drugs:** Opportunity for developing bone-building drugs that require only one dose and have fast-acting benefits. - **Maintaining Active Lifestyles in Aging Population:** Opportunity to develop products and services that help boomers and seniors maintain an active lifestyle as they age. - **Improved Bone Density Measurements:** Opportunity for innovation in measuring bone density to accurately determine the effectiveness of bone-building drugs. ### Industries Being Reshaped - **Pharmaceuticals:** Opportunity for pharmaceutical companies to develop and market fast-acting bone-building drugs. - **Fitness and Wellness:** Opportunity for fitness and wellness industries to create products and services tailored to seniors and boomers wanting to maintain an active lifestyle. - **Medical Technology:** Opportunity for medical technology companies to develop improved methods for measuring bone density and assessing the effectiveness of bone-building drugs. ## Related on Trend Hunter - [Bone Density-Addressing Medical Foods](https://www.trendhunter.com/trends/medical-food.md) - [4-Ingredient Calcium Chews](https://www.trendhunter.com/trends/calcium-chews.md) - [Innovative Osteoarthritis Treatments](https://www.trendhunter.com/trends/osteoarthritis-treatment.md) - [Movement Supporting Supplements](https://www.trendhunter.com/trends/bone-and-joint-support.md) - [Senior-Targeted Protein Drinks](https://www.trendhunter.com/trends/progevity.md) - [Eu-Wide Biosimilar Drug Expansions](https://www.trendhunter.com/trends/biosimilar-drug.md) - [Dental Regeneration Tools](https://www.trendhunter.com/trends/bone-and-tissue-regeneration.md) - [Wellness-Promoting Senior Health Programs](https://www.trendhunter.com/trends/kaia-health.md) - [Ageing-Friendly Supplements](https://www.trendhunter.com/trends/wellbels-womens-40.md)