# Patterned Joint Stealthy Sandals BEAMS and Birkenstock Launch the Bone Pattern Zürich Model By Amy Duong | Published 2025-05-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bone-pattern References: [beams.co.jp](http://beams.co.jp/)  Japanese brand [BEAMS](https://www.trendhunter.com/trends/acs-og1) works in collaboration with [Birkenstock](https://www.trendhunter.com/trends/boston-bone-patterm) as the two launch a Bone Pattern edition of the Zürich model. The release date is set for June 7th and the model can be shopped online at BEAMS. The two highlight the silhouette and this marks the third model to join the two's ongoing Bone Pattern series. The motif can be seen on the black midfoot strap. The two buckles along the upper are detailed with branding accents and in terms of its function, it has a snug fit. This is paired with co-branding details which also land on the brown footbed. Other details include its EVA outsole unit which elevates the slip and abrasion resistance and durability of the model. Image Credit: BEAMS ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 28% | Activity: 29% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Collaborative Fashion Releases:** The partnership between BEAMS and Birkenstock illustrates the growing trend of collaborative fashion projects that merge distinct brand identities to create unique products. - **Functional Fashion Footwear:** Birkenstock's focus on combining aesthetics with functionality in their footwear presents opportunities for innovation in comfortable yet stylish practical footwear design. - **Motif-centric Design:** The emphasis on distinct motifs, like the Bone Pattern, highlights a trend where brands develop signature patterns for enhanced brand recognition and merchandise appeal. ### Who This Affects Most - **Footwear Industry:** The collaboration between BEAMS and Birkenstock showcases innovation potentials within the footwear industry for creating memorable designs through strategic brand partnerships. - **Fashion Retail:** The online launch strategy employed for the patterned sandals underscores the shift in the fashion retail industry towards digital-first product releases for maximizing outreach and consumer engagement. - **Textile and Pattern Design:** The release of a patterned sandal indicates an opportunity for the textile and pattern design industry to provide proprietary motif solutions that can be leveraged for exclusive co-branded collections. ## Related on Trend Hunter - [Embossed Leather Clogs](https://www.trendhunter.com/trends/boston-bone-patterm.md) - [Textured Buckle Sandals](https://www.trendhunter.com/trends/off-the-grid-pack.md) - [Collaborative Modern Clogs](https://www.trendhunter.com/trends/bimshire.md) - [Cozy Collaborative Sandal Series](https://www.trendhunter.com/trends/stssy-and-birkenstock.md) - [Neutral Urban Summer Sandals](https://www.trendhunter.com/trends/shinjuku-sandal.md) - [Exclusive Stealthy Joint Footwear](https://www.trendhunter.com/trends/acs-og1.md) - [Snake-Inspired Textural Clogs](https://www.trendhunter.com/trends/tokio-cazador.md) - [Collaborative Sandal Capsules](https://www.trendhunter.com/trends/concepts.md) - [Adventurous Outdoor Sandal Collections](https://www.trendhunter.com/trends/outdoor-sandal-collection.md)