# Bone Broth Collagen Lattes Vital Proteins Offers a 'Madagascar Vanilla Collagen Latte' Supplement By Riley von Niessen | Published 2020-10-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bone-broth-collagen References: [vitalproteins](https://www.vitalproteins.com/products/collagen-latte-madagascar-vanilla) Vital Proteins, a whole food-based nutrition brand, supplies its consumers with a variety of low-sugar supplements to support overall health and wellness, including bone broth supplements that can easily be incorporated into one's diet. Its '[Madagascar](https://www.trendhunter.com/trends/madagascar-vanilla-snack-bar) Vanilla Collagen Latte' powder can simply be added to hot water or milk and stirred in, creating a rich and creamy dairy and gluten-free nutrition drink. Each serving contains 10 grams of bone broth collagen, which is sourced from "[USDA](https://www.trendhunter.com/trends/enchant-brands) organic grass-fed, pasture-raised bovine." A powerful protein, bone broth collagen contains essential amino acids that support healthy joints and bones, while also offering support for the skin, hair, and nails. The supplement also includes organic ashwagandha root extract—helping users to better mange their stress levels and promoting wellness in the body and brain. Image Credit: Vital Proteins ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 42% | Activity: 40% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Bone Broth Supplements:** Opportunity for incorporating bone broth into other products for added health benefits - **Collagen Powder:** Opportunity for creating innovative collagen-based products in the supplement and beverage industries - **Adaptogen Supplements:** Opportunity for incorporating adaptogens into health and wellness products for stress management benefits ### Industries Being Reshaped - **Supplement Industry:** Opportunity for creating innovative and convenient supplement products for consumers - **Beverage Industry:** Opportunity for incorporating health-boosting ingredients into beverages - **Natural Food Industry:** Opportunity for capitalizing on the trend toward whole food-based nutrition products ## Related on Trend Hunter - [Matcha Collagen Supplements](https://www.trendhunter.com/trends/daily-collagen-matcha-latte-peptides.md) - [Clean-Label Sipping-Friendly Broths](https://www.trendhunter.com/trends/organic-beef-bone-broth.md) - [Savory Collagen Protein Powders](https://www.trendhunter.com/trends/ancient-nutrition-bone-broth-protein.md) - [Three-Ingredient Collagen Supplements](https://www.trendhunter.com/trends/naked-collagen-advanced.md) - [Citrus-Flavored Collagen Supplements](https://www.trendhunter.com/trends/lemon-collagen-peptides.md) - [Multitasking Protein Shakes](https://www.trendhunter.com/trends/vital-proteins-collagen-protein-shake.md) - [Nutrient-Dense Bone Broth Sachets](https://www.trendhunter.com/trends/freja-instant-bone-broth.md) - [Bone Broth Concentrates](https://www.trendhunter.com/trends/bone-broth-concentrates.md) - [Collagen-Rich Protein Shakes](https://www.trendhunter.com/trends/collagen-shake.md)