# Racing Lesson Promotions Fiat Abarth Purchasers get a One-Day Session from the Bondurant School By Joey Haar | Published 2016-08-19 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/bondurant-school References: [cnet](https://www.cnet.com/roadshow/news/buy-a-fiat-abarth-get-a-free-day-of-performance-driving-instruction/) & [abarthexperience](https://www.abarthexperience.com/event/register/main.jsp?aboutAbarth=) [Fiat](https://www.trendhunter.com/trends/fiat-1) is offering a tantalizing promotion with the purchase of their new 500 Abarth: drivers will get a [free, one-day racing lesson](https://www.trendhunter.com/trends/vegas-race-day-experience) from the Bob Bondurant School of High Performance Driving. With this promotional campaign, Fiat decided to accentuate the speed and racing-inspiration behind its new vehicle in a unique way. Whereas other companies typically opt for a slick commercial or a professional racing endorsement, Fiat opted to let consumers experience the full abilities of its vehicle first hand. At the Bodurant School lesson, Fiat drivers will cover an array of instructor-led exercises. These include: slaloms, skid pads, autocross, rallycross, and hot laps. For excited Fiat owners, its worth noting that the Bondurant School is located in Arizona, so many drivers will have to take a road trip in order to redeem their free lesson. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 3% | Activity: 3% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Experience-based Promotions:** Opportunity for companies to create unique and memorable promotional campaigns by offering experiential rewards instead of traditional incentives. - **Interactive Marketing:** The use of interactive experiences, such as racing lessons, to engage customers and create a deeper connection with a brand or product. - **Learning-driven Incentives:** Incentives that focus on providing educational or skill-building opportunities as a way to attract and retain customers. ### Industries Being Reshaped - **Automotive:** The automotive industry can capitalize on interactive marketing trends by offering experiential promotions that allow customers to test drive or learn advanced driving techniques. - **Education:** The education industry can explore partnerships with companies to offer industry-specific training or educational experiences as incentives for purchases or loyalty. - **Marketing and Advertising:** Marketing and advertising agencies can help businesses create and execute interactive marketing campaigns that leverage experiential promotions to drive customer engagement and brand loyalty. ## Related on Trend Hunter - [Colorful Vivid Small Automobiles](https://www.trendhunter.com/trends/fiat-1.md) - [Compact Italian EVs](https://www.trendhunter.com/trends/2022-abarth-500-ev.md) - [Racing Vehicle Rental Services](https://www.trendhunter.com/trends/rent-a-racer.md) - [Luxury Car Track Experiences](https://www.trendhunter.com/trends/porsche-experience-precision-level.md) - [Philanthropy-Focused Racing Events](https://www.trendhunter.com/trends/road-to-racing.md) - [Automotive Hot Sauces](https://www.trendhunter.com/trends/brz-hot-sauce.md) - [Complimentary Snowmobile Rides](https://www.trendhunter.com/trends/complimentary-snowmobile-ride.md) - [Sporty Fully-Electric Vehicle Models](https://www.trendhunter.com/trends/abarth-500e.md) - [Unique Auto-Racing Campaigns](https://www.trendhunter.com/trends/liquid-death-and-nascar.md)