# Prancing Undie Ads The BONDS Invisitails 2011 Campaign Features Dancers in Their Skivvies By Chalaine Mantha | Published 2011-04-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bonds-invisitails-2011-campaign References: [sassisamblog](http://www.sassisamblog.com/2011/04/05/sarah-murdoch-bonds-invisitails-campaign-video/) & [looks.bonds.au](http://looks.bonds.com.au/) The Australian model and actress Sarah Murdoch is the ambassador for and featured in the BONDS Invisitails 2011 campaign. The commercial features Murdoch and a group of dancers all prancing around in their undergarments to a catchy tune called Bom Bom Bom by [Living Things](https://www.trendhunter.com/trends/warburtons-and-living-dna). The choreographed dance takes place on a big,white stage with a big set of stairs and pretty, pink curtains hanging against the back wall. What is nice about the BONDS Invisitails 2011 campaign is that it uses [women of all shapes and sizes](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman). The dancers are all between the ages of 23 and 46. The Invisitails [underwear are specially marketed to women](https://www.trendhunter.com/trends/parade-that-lace) within those age ranges and are made from a unique fabric that makes them look invisible under clothes. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 51% | Activity: 73% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Body Positivity in Advertising:** The BONDS Invisitails 2011 campaign promotes body positivity by featuring women of all shapes and sizes in their advertisements. - **Inclusive Marketing:** The use of dancers of different ages in the BONDS Invisitails 2011 campaign showcases the trend towards inclusive marketing and targeting a diverse audience. - **Invisible Apparel:** The unique fabric used in the Invisitails underwear presents a disruptive innovation opportunity for the apparel industry to create invisible undergarments. ### Industries Being Reshaped - **Fashion:** The BONDS Invisitails 2011 campaign demonstrates the potential for disruptive marketing strategies in the fashion industry. - **Advertising:** The use of diverse models and catchy music in the BONDS Invisitails 2011 campaign highlights the potential for disruptive advertising techniques in the industry. - **Textile Manufacturing:** The development of a unique fabric for the Invisitails underwear represents a disruptive innovation opportunity for the textile manufacturing industry to create new, invisible apparel. ## Related on Trend Hunter - [AI-Generated Swimsuit Campaigns](https://www.trendhunter.com/trends/undiz.md) - [Choreographed Retailer-Backed Commercials](https://www.trendhunter.com/trends/gap-and-parker-posey.md) - [Humorous Period Care Campaigns](https://www.trendhunter.com/trends/period-underwear-1.md) - [Ultra-Light Intimates Silhouettes](https://www.trendhunter.com/trends/feather-lace.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Celebrity Padded Shapewear Campaigns](https://www.trendhunter.com/trends/ultimate-butt.md) - [80s-Style Actress-Approved Activewear](https://www.trendhunter.com/trends/old-navy-active.md) - [Inclusive Lace Collections](https://www.trendhunter.com/trends/parade-that-lace.md)