# Romantic Soft Drinks OurCreative's Bonds Cucumber Beverage Received a Makeover for Valentine's By Laura McQuarrie | Published 2018-02-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bonds-cucumber References: [packagingoftheworld](http://www.packagingoftheworld.com/2018/02/bonds-valentines-edition.html) & [our-creative](https://www.our-creative.com/our-w/bonds) On the development of Bonds Cucumber, OurCreative challenged itself to answer: "How could future soft drinks appeal to a healthier Millennial audience?" For [Valentine's Day this year](https://www.trendhunter.com/trends/face-food), it developed a [conceptual packaging design](https://www.trendhunter.com/trends/beverage-packaging-design) that enhances the beverage with romantic notes of rose petals and juniper. The limited-edition Bonds Cucumber, Rose and Juniper bottle at first seems to be one that embraces popular holiday motifs and color schemes. However, as OurCreative describes the product as a "soft drink to die for," it is apparent that a skull shape has been worked into the design of the glass bottle. With this unexpected element, the sophisticated soft drink has the potential to position itself as a drink for the adventurous consumer who defies convention. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 68% | Activity: 58% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Romantic Soft Drinks:** Innovative soft drink brands are exploring ways to appeal to a healthier millennial audience by creating romantic and unique flavors that challenge convention. - **Conceptual Packaging Design:** Brands are experimenting with unique and unconventional packaging designs to stand out on shelves and appeal to adventurous consumers. - **Limited-edition Products:** Companies are tapping into holiday motifs and creating limited-edition products to generate excitement and create a sense of urgency among consumers. ### Who This Affects Most - **Beverage Industry:** Soft drink companies can create disruptive innovation by introducing unique and unconventional flavors, as well as exploring new packaging and design options. - **Packaging Industry:** As more companies seek innovative packaging solutions to stand out on shelves, there is an opportunity for disruptive innovation within the packaging industry itself. - **Seasonal Products Industry:** Holiday or limited-edition products can create a sense of urgency and excitement among consumers, presenting it as an opportunity for disruptive innovation for companies across various industries. ## Related on Trend Hunter - [Valentine's Energy Beverages](https://www.trendhunter.com/trends/strawberry-rose-bloom-energy-drink.md) - [Rose Water-Based Juices](https://www.trendhunter.com/trends/the-rosey-bright-one.md) - [Carbonated Milk Sodas](https://www.trendhunter.com/trends/ps-milk-sodas.md) - [Adoration-Themed Gin Packaging](https://www.trendhunter.com/trends/i-love-harris-gin.md) - [Personalized Non-Alcoholic Beverages](https://www.trendhunter.com/trends/le-fizz-by-ghia.md) - [Flower-Powered Craft Sodas](https://www.trendhunter.com/trends/drink-a-flower.md) - [Textural Romantic Candy Ranges](https://www.trendhunter.com/trends/bebeto-valentines-day.md) - [Romantic Cocktail Recipes](https://www.trendhunter.com/trends/fiveyear-barrel-aged-rum.md) - [Youthfully Vibrant Sodas](https://www.trendhunter.com/trends/mirinda.md)