# Bonding Blue Shampoos Sally Beauty Bonding Blue Shampoo Repairs & Neutralizes Brassiness By Laura McQuarrie | Published 2023-09-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bonding-blue-shampoo References: [beautypackaging](https://www.beautypackaging.com/contents/view_breaking-news/2023-09-05/sally-beauty-debuts-first-to-market-bonding-hair-care-color-line/) & [sallybeauty](https://www.sallybeauty.com/brands/bondbar/bonding-blue-shampoo/SBS-010036.html) [Sally Beauty](https://www.trendhunter.com/trends/ion-collection) recently debuted the first blue shampoo on the market with clinically proven bonding technology to neutralize brassiness after one use. The Sally Beauty Bonding Blue Shampoo was created to significantly brighten brunette hair, hydrate hair from root to end and deliver a cleansing experience that leaves hair stronger, more protected and repaired. The first-of-its-kind Bonding Blue Shampoo was made for all hair types and textures, and its [plant-powered formula](https://www.trendhunter.com/trends/plantbased-haircare-formulation) is best followed by a [bonding conditioner](https://www.trendhunter.com/trends/bonding-infusion-collection) for best results. Alongside the newly launched Bonding Blue Shampoo, Sally Beauty's Bondbar product line now also includes Permanent Hair Color in 30 natural shades with built-in bonding technology, breakage-reducing Bonding Detangling Spray, lightweight Bonding Leave-In Conditioner and Bonding Curl Cream to seal in moisture. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 40% | Activity: 43% | Freshness: 17% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Bonding Blue Shampoos:** The first-of-its-kind Bonding Blue Shampoo was created to significantly brighten brunette hair, hydrate hair from root to end, and deliver a cleansing experience that leaves hair stronger, more protected, and repaired. - **Plant-powered Formulas:** The Bonding Blue Shampoo's plant-powered formula is best followed by a bonding conditioner for best results. - **Built-in Bonding Technology:** Sally Beauty's Bondbar product line includes Permanent Hair Color in 30 natural shades with built-in bonding technology, breakage-reducing Bonding Detangling Spray, lightweight Bonding Leave-In Conditioner, and Bonding Curl Cream to seal in moisture. ### Where This Applies - **Hair Care Products:** The Bonding Blue Shampoo and Bondbar product line offer innovative solutions to address various hair concerns and provide superior results. - **Beauty Retail:** Sally Beauty's introduction of the Bonding Blue Shampoo demonstrates their commitment to offering unique and advanced hair care products to consumers. - **Personal Care Manufacturing:** Manufacturers in the personal care industry can explore opportunities to create plant-powered formulas and incorporate bonding technology into their product lines. ## Related on Trend Hunter - [Tone-Correcting Hair Oils](https://www.trendhunter.com/trends/moroccanoil-treatment-purple.md) - [Color-Friendly Shampoo Formulations](https://www.trendhunter.com/trends/shampoo-for-brilliant-color.md) - [Bond Maintenance Haircare](https://www.trendhunter.com/trends/bond-maintenance-shampoo.md) - [Repairing Haircare Lines](https://www.trendhunter.com/trends/repairing-haircare1.md) - [Hair Damage-Addressing Collections](https://www.trendhunter.com/trends/ion-collection.md) - [Salon-Quality Bonding Haircare](https://www.trendhunter.com/trends/bonding-infusion-collection.md) - [Bond-Boosting Haircare Products](https://www.trendhunter.com/trends/hairstory-products.md) - [Blonde Hair-Specific Product Ranges](https://www.trendhunter.com/trends/detangler.md) - [High-Performance Everyday Haircare](https://www.trendhunter.com/trends/epres-shampoo-and-conditioner.md)