# City-Celebrating Scents The Bond No. 9 I Love New York Collection is an Act of Affection By Meghan Young | Published 2011-08-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bond-no-9-i-love-new-york References: [refinery29](http://www.refinery29.com/smell-like-new-york-with-b) & [bondno9](http://www.bondno9.com/) With earthquakes, hurricanes and even the 10th anniversary of the September 11 attacks on the horizon, the Bond No. 9 I Love New York Collection couldn't have been released at a better time. This city-celebrating scent is just what New York natives, as well as those who simply adore this mega metropolis, need. Of course, it is only natural that Bond No. 9 would be the one to create a fragrance that brings to mind the feelings associated with this iconic phrase and image. They do specialize in concocting perfumes that embody the essence of each borough. The Bond No. 9 I Love New York Collection does not disappoint. It is comprised of three scents: I Love New York for Her in a pink bottle, I Love New York for Him in a blue bottle and I Love New York for All in a black bottle. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 11% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **City-celebrating Scents:** The trend of creating fragrances that capture the essence of a specific city. - **I Love New York Collection:** The trend of releasing fragrance collections that are inspired by and pay homage to a specific city or location. - **Borough-inspired Perfumes:** The trend of developing perfumes that embody the unique characteristics and essence of different boroughs within a city. ### Who This Affects Most - **Fragrance:** The fragrance industry has an opportunity to capitalize on the demand for scents that evoke a sense of place and nostalgia for specific cities. - **Cosmetics:** The cosmetics industry can incorporate city-inspired fragrances into their product lines, offering customers a sensory experience that connects to a specific location. - **Tourism:** The tourism industry can leverage city-celebrating scents as a unique souvenir or promotional item, allowing visitors to take a piece of the city's essence home with them. ## Related on Trend Hunter - [Spray Can Fragrances](https://www.trendhunter.com/trends/step-aboard.md) - [Casually Confident Fragrances](https://www.trendhunter.com/trends/bklyn-fragrance.md) - [Los Angeles-Honoring Fragrances](https://www.trendhunter.com/trends/louis-vuitton-ocean-blvd-colognes.md) - [Invigorating Upcycled Fragrances](https://www.trendhunter.com/trends/dkny-247.md) - [Appreciative Perfume Collections](https://www.trendhunter.com/trends/de-los-santos.md) - [Color-Coded Fragrances](https://www.trendhunter.com/trends/helio-color-collection.md) - [Luxurious CBD-Infused Fragrances](https://www.trendhunter.com/trends/cbdinfused-fragrance.md) - [Luxury All-Gender Perfumes](https://www.trendhunter.com/trends/les-ternels-de-balmain.md) - [Relatable Genderless Fragrances](https://www.trendhunter.com/trends/noyz.md)