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# Futuristic Fashion Diners
The Bond & Brook Restaurant Interior by d_raw is Out-of-This-World

By Annie Ho | Published 2010-08-18 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/bond-brook-restaurant
References: [contemporist](http://www.contemporist.com/2010/08/13/the-bond-brook-restaurant-interior-by-d_raw/) & [d-raw](http://www.d-raw.com/)

The [Bond & Brook](https://www.trendhunter.com/trends/gachot) restaurant interior was designed by 'd_raw.'

The focal point of the restaurant, which is located in London, within the Fenwick department store, is a [giant round table](https://www.trendhunter.com/trends/4space) of polished silver that serves as a cocktail bar. Made for an informal dining experience, the Bond & Brook restaurant also features something all fashionistas will love: the 'Fashion Library,' which includes a collection of [fashion books and magazines](https://www.trendhunter.com/trends/dior-cafe).

**Implications** - Those consumers looking to brush up on their fashion knowledge and those looking to indulge in a martini as a break from shopping will flock to the Bond & Brook restaurant. This department store is definitely at an advantage compared to the rest out there; fashion and drinks are a great combination, certainly one that will be hard to resist!

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 19% | Activity: 19% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Informal Dining:** The Bond & Brook restaurant's informal dining experience offers an opportunity for restaurateurs to create relaxed and casual atmospheres for their customers.
- **Fashion Libraries:** The inclusion of a 'Fashion Library' at the Bond & Brook restaurant highlights the growing trend for combining fashion and lifestyle experiences, presenting opportunities for retailers to create unique spaces that cater to fashion-savvy consumers.
- **Department Store Restaurants:** The Bond & Brook restaurant's location within a department store showcases the potential for department stores to enhance their customer experience by integrating gourmet dining options, providing an innovative approach to retailtainment.

### Industries Being Reshaped

- **Hospitality:** The Bond & Brook restaurant's concept opens up possibilities for restaurateurs to incorporate unique themes and features into their venues, revolutionizing the dining experience for their customers.
- **Fashion Retail:** The 'Fashion Library' concept at the Bond & Brook restaurant suggests opportunities for fashion retailers to create curated spaces that merge fashion, art, and dining, offering a multi-sensory shopping experience.
- **Retail:** The integration of a department store restaurant, as seen in the case of Bond & Brook, presents an opportunity for retailers to attract customers with a diverse range of offerings, promoting longer visits and increased sales.

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