# Functional Alcohol-Free Spirits bonbuz' Makes "Spirits" with Adaptogens & Nootropics By Laura McQuarrie | Published 2022-01-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bonbuz References: [design-milk](https://design-milk.com/dry-january-is-easy-with-these-tasty-alcohol-free-beverages/?utm_source=feedly&utm_medium=webfeeds) & [bonbuz](https://bonbuz.com/)  bonbuz is an LA-based futurist beverage company that creates products to heighten the senses with the natural power of [adaptogens, nootropics and amino acids](https://www.trendhunter.com/trends/smiling-wolf-drinks). The brand's "alcohol-free alchemy spirit" is described as the first functional [alcohol-free social spirit](https://www.trendhunter.com/trends/sophisticated-alcoholfree-cocktails) and it boasts mind-body benefits without the hangover. bonbuz OG delivers a taste that's refreshingly bitter with a tart citrus flavor and a "nostalgic cola nose." Other alcohol-free "spirits" from the brand include the bonbuz slowburn, which combines zesty and fiery flavors of blood orange, grapefruit and jalapeno for a pleasing combination of citrus and spice. These alternative spirits can be used to create a wide range of cocktails and mocktails that are full of benefits and uncompromising on flavor. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 29% | Activity: 51% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Functional Beverage Revolution:** As more and more consumers switch to non-alcoholic drinks, there is an opportunity to create new functional beverages that cater to their health and wellness needs. - **Adaptogen and Nootropic Infused Products:** As the popularity of adaptogens and nootropics grows, there is an opportunity to incorporate these ingredients into a wide range of products, from food and beverages to beauty and wellness. - **Alchemy-inspired Products:** As consumers become increasingly interested in natural and holistic health solutions, there is an opportunity to create products that draw inspiration from the ancient practice of alchemy. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry, with a focus on creating functional, non-alcoholic beverages that incorporate adaptogens and nootropics. - **Health and Wellness Industry:** The health and wellness industry, with a focus on creating products that promote a healthy lifestyle and incorporate natural ingredients like adaptogens and nootropics. - **Luxury Goods Industry:** The luxury goods industry, with a focus on creating alchemy-inspired products that cater to consumers' desire for unique and holistic health solutions. ## Related on Trend Hunter - [Functional Alcohol-Free Refreshments](https://www.trendhunter.com/trends/bonbuz-functional-fizz.md) - [Functional Non-Alcoholic Spirits](https://www.trendhunter.com/trends/aplos.md) - [Non-Alcoholic Functional Spirits](https://www.trendhunter.com/trends/functional-spirits.md) - [Adaptogenic Alcohol Alternatives](https://www.trendhunter.com/trends/huzzy-smart-sips.md) - [Nootropic Zero-Alcohol Cocktails](https://www.trendhunter.com/trends/noot-zero-alcohol-cocktails.md) - [Alcohol-Free Nootropic Drinks](https://www.trendhunter.com/trends/soba-circus.md) - [Functional Non-Alcoholic Cocktails](https://www.trendhunter.com/trends/aplos-cocktails.md) - [Dry January Enhancing Spirits](https://www.trendhunter.com/trends/sentia-spirits.md) - [Functional Terpene Beverages](https://www.trendhunter.com/trends/buuz.md)