# Celebratory Fragrance Sketches Viktor & Rolf Celebrate its Bonbon Fragrance with Illustrations By Malika Renee Butss | Published 2015-05-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bonbon-fragrance References: [luxurydaily](http://www.luxurydaily.com/viktor-rolf/) & [viktor-rolf](http://www.viktor-rolf.com/en/fragrance/?m=1) Dutch designers Victor & Rolf celebrated the one year anniversary of their Bonbon fragrance with fashion sketches. In collaboration with the fashion illustration app Chic Sketch, the brand gave its loyal consumers a chance to receive their own professional fashion sketches at their Bonbon fragrance bash. Held inside New York department store Saks Fifth Avenue, Victor & Rolf promoted their Bonbon beauty line as well as celebrated its success. Every consumer that purchased an item from the Bonbon line was given a voucher for a one of kind Chic Sketch inspired by Victor & Rolf's unconventional and extremely avant-garde designs. Since the launch of this celebratory collaboration, the Bonbon fragrance has gained even more popularity. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 29% | Activity: 31% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Fashion Sketch Collaborations:** Brands can collaborate with fashion illustration apps to offer customers unique sketch souvenirs with purchase, creating memorable experiences and driving sales. - **Celebratory Beauty Product Events:** Companies can celebrate their product successes by holding festive events, showcasing new offerings and promoting established products in a fun and inviting environment. - **Personalized Fragrance Marketing:** Unique promotional items like personalized fashion sketches can be used to promote fragrances and other beauty products, encouraging consumer engagement and loyalty. ### Where This Applies - **Beauty and Fragrance:** Companies in the beauty and fragrance industry can use bonus promotions and events, like personalized sketches, to promote their products and engage with consumers. - **Fashion Illustration Apps:** Fashion illustration apps can offer collaborations with brands, like Victor & Rolf, to offer customers unique fashion sketches, driving brand awareness and customer engagement. - **Retail and Department Stores:** Retail and department stores can collaborate with beauty and fragrance brands to promote in-store events and give customers a fun and memorable shopping experience by offering personalized gifts and bonuses. ## Related on Trend Hunter - [Celebratory Cake Fragrances](https://www.trendhunter.com/trends/confetti-dores.md) - [Luxury Fragrance Launches](https://www.trendhunter.com/trends/maison-francis-kurkdjians-kurky.md) - [Couture-Inspired Home Fragrances](https://www.trendhunter.com/trends/coutureinspired-home-fragrances.md) - [Celebratory Cake Fragrances](https://www.trendhunter.com/trends/skylar-party-crasher.md) - [Opulent Fragrance-Focused Events](https://www.trendhunter.com/trends/xerjoff.md) - [Experiential Fragrance Cafes](https://www.trendhunter.com/trends/nina-illusion-cafe.md) - [Spray Can Fragrances](https://www.trendhunter.com/trends/step-aboard.md) - [Venice-Inspired Luxury Fragrances](https://www.trendhunter.com/trends/luxury-fragrance1.md) - [Iconic Fragrance Short Films](https://www.trendhunter.com/trends/diptyques-do-son-collection.md)