# Lava-Based BBQs Bompas & Parr Creative Studio Cook Steaks with Molten Lava By Jamie Danielle Munro | Published 2014-07-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bompas-parr References: [designboom](http://www.designboom.com/art/bompas-parr-cook-lava-lightning-07-30-2014/) & [bompasandparr](http://bompasandparr.com/) As part of a publicity stunt, Bompas & Parr decided to cook up some steaks using a method that would be deemed dangerous for some. Using molten lava pouring out of of a container and onto a bed of ice, the team cooked up steaks and corn for a one-of-a-kind BBQ party. A simple grill was placed on top of where the lava was pouring out and under, with the food placed on top for a certain length of time. The men doing the cooking were fully dressed in heat-resistant gear with masks and helmets to avoid any injuries. Hopefully the guests enjoyed it - it's not often you can say you ate a steak cooked by lava! Photo Credits: [designboom](http://www.designboom.com/art/bompas-parr-cook-lava-lightning-07-30-2014/), [bompasandparr](http://bompasandparr.com/) ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 14% | Activity: 72% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Extreme Cooking:** Using unconventional methods to cook and prepare food can create a unique and exciting dining experience. - **Adrenaline Experiences:** Providing experiences that cater to individuals seeking a thrilling and one-of-a-kind adventure can create successful and memorable events. - **Novelty Dining:** Creating unique dining experiences that stray from traditional methods can attract adventurous and curious customers. ### Who This Affects Most - **Restaurant:** Restaurants and chefs can incorporate unconventional cooking methods to create a unique and exciting dining experience for their customers. - **Event Planning:** Event planners can capitalize on the trend by providing thrilling and adrenaline-filled activities for those seeking an unforgettable experience. - **Hospitality:** Hotels and other hospitality businesses can provide novelty dining options and experiences to attract and entertain guests. ## Related on Trend Hunter - [Cooking-Friendly Outdoor Fireplaces](https://www.trendhunter.com/trends/regg-surprise.md) - [Brick-Style Cooking Vessels](https://www.trendhunter.com/trends/bricknic-cooking-brick.md) - [Theatrical Electric Grills](https://www.trendhunter.com/trends/the-teppanyaki.md) - [Minimalist Outdoor Stove Units](https://www.trendhunter.com/trends/lava-box.md) - [Stabilized High-Heat Charcoal Grills](https://www.trendhunter.com/trends/thaan-grill.md) - [Mini Modular Outdoor Grills](https://www.trendhunter.com/trends/modular-griller.md) - [Metallic Open-Concept Pizza Ovens](https://www.trendhunter.com/trends/breeo-livefire-pizza-oven.md) - [Compact Tabletop Charcoal Grills](https://www.trendhunter.com/trends/afterglow-portable-charcoal-stove.md) - [Gas-Powered Campfire Cans](https://www.trendhunter.com/trends/lavabox.md)