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# Celebrity Mistress Pitchmen
Michelle 'Bombshell' McGee is the New Face of Ashley Madison

By Michael Hines | Published 2010-06-01 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/bombshell-mcgee
References: [tmz](http://www.tmz.com/2010/05/30/michelle-bombshell-mcgee-jesse-james-spokeswoman-ashley-madison-naked)

Michelle ‘Bombshell’ McGee is set to become the new face of AshleyMadison.com. McGee is shooting commercials in Toronto for the website, which is all about having an affair. Woof.

[Celebrity mistresses](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) are nothing new, but thanks to the Internet, these women can now make lucrative careers out of their homewrecking ways. I can’t wait to see the angle taken on the Bombshell McGee Ashley Madison commercials.

**Implications** - Using [popular figures in advertising campaigns](https://www.trendhunter.com/trends/pure-leaf-marthas-little-helper) attract more shoppers than those which only focus on the product. Items that contain a character in the media attract shoppers who identify themselves with certain names. Companies could integrate their commercials with an [element of popular culture](https://www.trendhunter.com/trends/primer-donnas) in order to stay relevant with today's consumers.

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 5% | Activity: 27% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet)

## Key Themes

### What Makes This Trend Stand Out

- **Celebrity Endorsement:** Using celebrities to endorse products attracts more shoppers than those which only focus on the product.
- **Controversial Advertising:** Companies could capitalize on controversial advertising tactics by hiring infamous figures to endorse their products.
- **Incorporating Pop Culture:** Integrating popular culture into advertising campaigns could help companies stay relevant with today's consumers.

### Sectors Adopting This

- **Online Dating:** Online dating companies could use controversial advertising tactics and celebrity endorsements to attract more users.
- **Infidelity Services:** Services such as Ashley Madison could benefit from hiring infamous figures to endorse their product.
- **Marketing and Advertising:** Marketing and advertising companies could help their clients stay relevant by incorporating popular culture into their campaigns.

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