# Light Canned Cocktails Bombay Sapphire & Light Tonic Has 90 Calories and Zero Sugar By Laura McQuarrie | Published 2021-04-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bombay-sapphire-light-tonic References: [prnewswire](https://www.prnewswire.com/news-releases/the-worlds-number-one-premium-gin-bombay-sapphire-launches-bar-quality-ready-to-drink-gin--tonic-301265535.html) & [drizly](https://drizly.com/liquor/gin/ready-to-drink-bombay-and-light-tonic/p137613) Bombay Sapphire & Light Tonic is a new canned cocktail that's ready to enjoy straight from the fridge and it simplifies the experience of enjoying the brand's premium gin spirit. The launch of the [ready-to-drink cocktail](https://www.trendhunter.com/trends/on-the-rocks-cans) promises a bar-quality experience by combining the vapor-infused [London](https://www.trendhunter.com/trends/post-meridiem-spirits) Dry Gin with just the right amount of tonic water. Knowing that adults are looking for options that are easy to enjoy to go and on the go, the brand created a canned solution that's as convenient as ever yet uncompromising when it comes to quality. Alongside the classic Bombay Sapphire & Tonic, the Bombay Sapphire & Light Tonic has been created as a more mindful choice with just [90 calories and zero grams of sugar](https://www.trendhunter.com/trends/vodka-refreshers). ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 52% | Activity: 56% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Light Canned Cocktails:** Canned cocktails that are low in calories and sugar provide consumers with a more convenient and healthier option to enjoy their favorite alcoholic drinks. - **Ready-to-drink Cocktails:** Ready-to-drink cocktails give consumers the convenience of enjoying bar-quality cocktails at home or on the go. - **Mindful Drinking:** Low-calorie and sugar-free canned cocktails cater to consumers who are more health-conscious and mindful of their alcohol consumption. ### Industries Being Reshaped - **Alcoholic Beverages:** The launch of canned cocktails creates a new niche within the alcoholic beverage industry that caters to consumers looking for a more convenient and healthier option. - **Packaged Food & Beverages:** Ready-to-drink cocktail options provide an opportunity for packaged food and beverage companies to tap into consumer demand for convenience without sacrificing quality. - **Health & Wellness:** The launch of low calorie and sugar-free canned cocktails makes an impact in the health and wellness industry by offering consumers a more mindful drinking option. ## Related on Trend Hunter - [Convenient Canned Classic Cocktails](https://www.trendhunter.com/trends/gibsons-london-dry-gin-tonic.md) - [Gin Lemonade Cocktails](https://www.trendhunter.com/trends/sparkling-lemon.md) - [Artisan-Style Low-Calorie Cocktails](https://www.trendhunter.com/trends/this-is-skinny.md) - [Low-Calorie Sugar-Free Cocktails](https://www.trendhunter.com/trends/vk-soda.md) - [Low-ABV Canned Cocktails](https://www.trendhunter.com/trends/tattersall-distilling-canned-cocktails.md) - [Citrusy Canned Cocktails](https://www.trendhunter.com/trends/four-pillars-rare-dry-gin-tonic.md) - [Canned Sake Cocktails](https://www.trendhunter.com/trends/sakebomb.md) - [Mediterranean Lemon-Infused Gins](https://www.trendhunter.com/trends/bombay-citron-presse.md) - [Low-Alcohol Canned Cocktails](https://www.trendhunter.com/trends/edinburgh-gin-raspberry-collins.md)