# Botanical Multi-Sensory Cocktails These Bombay Sapphire Cocktails Explore Dynamic Ingredients By Laura McQuarrie | Published 2017-08-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bombay-sapphire-cocktails References: [barmagazine](http://barmagazine.co.uk/immersive-cocktails-celebrate-bombay-sapphire-botanicals/) & [bombaysapphire](https://www.bombaysapphire.com/ginoftenjourneys/) Bars across Europe are now participating in a campaign called 'A Gin of Ten Journeys,' which involves making [Bombay Sapphire](https://www.trendhunter.com/trends/bombay) cocktails and putting a spotlight on the 10 botanicals that go into the making of Bombay Sapphire gin. Participating venues include [Panda & Sons](https://www.trendhunter.com/trends/panda-express-x-buldak), Science and Industry, as well as three London-based bars like Scout, Three Sheets and Blue Bar at The Berkeley. Some of the unique [botanical cocktails](https://www.trendhunter.com/trends/oola-distillery) that have been created include the 'Cassiblanca,' which draws inspiration from cassia bark and comes served in a way that makes the drink look like it has been tapped straight from the tree. This multi-sensory cocktail is garnished with an "electric daisy," which is said to have a numbing effect on the mouth. At Panda & Sons where Cassiblanca is served, drinkers are invited into an experiential jungle setting, which mimics the Vietnamese jungle environment where Bombay Sapphire sources its cassia bark. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 78% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Multi-sensory Cocktails:** Creating cocktails that engage multiple senses, like the use of botanical ingredients and unique garnishes. - **Experiential Settings:** Designing immersive bar experiences with themed settings that enhance the enjoyment of cocktails. - **Highlighting Ingredients:** Shining a spotlight on specific botanical ingredients in cocktails to showcase their unique flavors and effects. ### Where This Applies - **Hospitality:** Opportunity for bars and restaurants to innovate and create unique sensory experiences for cocktail enthusiasts. - **Alcoholic Beverages:** Creating new cocktail recipes and experimenting with botanical ingredients to create unique drink offerings. - **Event Planning:** Incorporating multi-sensory cocktail experiences into events and parties to create memorable and engaging experiences for attendees. ## Related on Trend Hunter - [Multi-Sensory Cocktail Bars](https://www.trendhunter.com/trends/bellboy-bar-berlin.md) - [Liquid Cocktail Garnishes](https://www.trendhunter.com/trends/liquid-cocktail-garnishes.md) - [Sensorial Cocktail Menus](https://www.trendhunter.com/trends/texture-is-everything.md) - [Gin Cocktail Experiences](https://www.trendhunter.com/trends/beyond-the-pour.md) - [Globally Inspired Cocktail Menus](https://www.trendhunter.com/trends/wanderlust-menu.md) - [Multisensory Cocktail Menus](https://www.trendhunter.com/trends/spectrum-cocktail.md) - [Mediterranean Lemon-Infused Gins](https://www.trendhunter.com/trends/bombay-citron-presse.md) - [Dream-Based Cocktails](https://www.trendhunter.com/trends/cocktail-of-dreams.md) - [Gin Lemonade Cocktails](https://www.trendhunter.com/trends/sparkling-lemon.md)