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# Color-Changing Liqueur Packs
The Bombay Creations Gin Liqueurs Pack Helps to Customize G&T Drinks

By Laura McQuarrie | Published 2020-02-04 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/bombay-creations-gin-liqueurs
References: [foodbev](https://www.foodbev.com/news/bacardi-introduces-bombay-creations-gin-liqueurs-in-the-uk/) & [bombaysapphire](https://www.bombaysapphire.com/ca/en/)

For Valentine's Day, [Bombay](https://www.trendhunter.com/trends/bombay) Sapphire is introducing Bombay [Creations](https://www.trendhunter.com/trends/ocean-spray-2) Gin Liqueurs packs, which contain naturally flavored gin liqueurs with a different pink hue. The blends have all been infused to complement the natural juniper and citrus notes of the signature Bombay Sapphire gin, as well as "offer a touch of vibrancy for [Instagram](https://www.trendhunter.com/trends/bathtub-gin-grapefruit)-ready drinks." In the pack, consumers will find rose, strawberry, raspberry and hibiscus flavors that will help to customize their G&T creations.

While the rose option adds a floral color and flavor to the classic Bombay Sapphire gin, hibiscus is said to share a deeper, richer color and an aromatic taste. The eye-catching gift set has the potential to create a great gift experience or a fun DIY drink-making date night at home.

Image Credit: Bombay Sapphire

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 69% | Activity: 84% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **Color-changing Liqueurs:** The introduction of color-changing gin liqueurs presents an opportunity for innovative and visually appealing drink experiences.
- **Customization in G&T Drinks:** The availability of naturally flavored gin liqueurs allows consumers to customize their G&T creations, enhancing personalization and taste preferences.
- **Instagram-ready Drinks:** The inclusion of vibrant and visually appealing gin liqueurs appeals to the social media-savvy audience, creating opportunities for Instagram-worthy cocktails.

### Who This Affects Most

- **Beverage Industry:** The color-changing gin liqueurs trend presents opportunities for breweries, distilleries, and beverage companies to create new innovative products and cater to evolving consumer preferences.
- **Alcohol Gift Sets:** The Bombay Creations Gin Liqueurs gift set highlights the potential for disruptive innovation in the alcohol gifting industry, offering unique and customizable options for special occasions.
- **DIY Drink Experiences:** The idea of a DIY drink-making date night at home, facilitated by the Bombay Creations Gin Liqueurs pack, opens up possibilities for at-home cocktail experiences and promotes creativity in the hospitality industry.

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