# Interactive Hashtag-Branded Campaigns Bomb Pop Targets Tweens in New 'Not One Thing' Campaign By Grace Mahas | Published 2020-08-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bomb-pop References: [mobilemarketer](https://www.mobilemarketer.com/news/bomb-pop-blasts-off-on-social-to-win-over-tweens/579007/) Bomb Pop, the popular frozen dessert made by [Wells Enterprises](https://www.trendhunter.com/trends/bomb-pop-nerds), recently launched the 'Not One Thing' campaign targeted at tweens. The social media campaign highlights the brand's new frozen treat, dubbed Middles, that's a "mash-up of flavors" and highlights tweens desire for "individuality" and "self-expression." The Not One Thing campaign was rolled out on Gen Z's preferred social media platforms including TikTok, SoundCloud, and Twitch, alongside online activities on [Instagram](https://www.trendhunter.com/trends/pledgegood), Facebook, and [Pinterest](https://www.trendhunter.com/trends/shift-happens). The campaign encourages teens to participate by creating their own content with specific effects including 'Squad Up for Bomb Pop Middles' on Twitch, the livestreaming platform, to appeal to gamers, as well as a 'Bomb Pop Middles Summer Jams' contest on SoundCloud, the audio streaming platform. Image Credit: Bomb Pop ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 68% | Activity: 81% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Hashtag-branded Campaigns:** Disruptive innovation opportunity: Explore new ways to engage with consumers through interactive hashtag campaigns. - **Targeting Tweens:** Disruptive innovation opportunity: Develop products and campaigns specifically tailored to the tween market. - **Gen Z Social Media Platforms:** Disruptive innovation opportunity: Utilize emerging social media platforms, such as TikTok and Twitch, to reach and engage with Gen Z consumers. ### Sectors Adopting This - **Frozen Desserts:** Disruptive innovation opportunity: Create innovative and unique frozen dessert products that appeal to younger demographics. - **Social Media Marketing:** Disruptive innovation opportunity: Find new and creative ways to leverage social media platforms for marketing purposes. - **Entertainment and Gaming:** Disruptive innovation opportunity: Explore partnerships and collaborations with gaming platforms to create interactive brand experiences for consumers. ## Related on Trend Hunter - [Candy-Flavored Popsicles](https://www.trendhunter.com/trends/bomb-pop-nerds.md) - [Multi-Sensory Ice Pops](https://www.trendhunter.com/trends/bomb-pop-extremes.md) - [Mythical Creature Ice Pops](https://www.trendhunter.com/trends/bomb-pop-unicorn-wonder.md) - [Summer Candy-Flavored Popsicles](https://www.trendhunter.com/trends/candy-flavoured-popsicles.md) - [Social Media Candy Campaigns](https://www.trendhunter.com/trends/starburst-ask-the-universe.md) - [Crispy Candy Contracts](https://www.trendhunter.com/trends/legally-acknowledge-the-crunch.md) - [Exclusive Social Shopping Snacks](https://www.trendhunter.com/trends/like-air-tiktok-shop.md) - [Social Media-Inspired Candies](https://www.trendhunter.com/trends/bebeto-freeze-crunchy.md) - [Streetstyle Flavor Campaigns](https://www.trendhunter.com/trends/turn-it-up.md)