# Soda-Flavored Frozen Treats The Bomb Pop Crush Ice Pops are Arriving Ahead of Summer By Michael Hemsworth | Published 2021-04-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bomb-pop-crush References: [brandeating](https://www.brandeating.com/2021/04/crush-soda-flavored-bomb-pops-arrive-ahead-of-summer-2021.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+BrandEatingFoodReviewsFoodNewsAndFoodRecipes+%28Brand+Eating%29) & [bombpop](https://bombpop.com) The Bomb Pop Crush ice pops are a new product created in collaboration between Bomb Pop and Crush Soda that will provide consumers with a sweet treat to enjoy this summer. The frozen treats feature the brand's three signature soda varieties in the mix including [strawberry, grape and orange](https://www.trendhunter.com/trends/orange-creampop-crunch-cereal), which blend together perfectly for a sweet flavor experience. The treats have been unveiled ahead of summer and are likely to be a hit amongst consumers young and old who are likely to be drawn to the ice pops given their familiar branding as well as the [Crush logo](https://www.trendhunter.com/trends/crush-back-to-the-80s-electric-blue-razz). The Bomb Pop Crush ice pops are arriving at grocery stores nationwide in boxes of 12 for $3.49. Image Credit: Bomb Pop ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 12% | Activity: 45% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Soda-flavored Frozen Treats:** The increasing popularity of soda-flavored frozen treats presents an opportunity for innovation in the frozen food industry. - **Collaborative Product Development:** The success of Bomb Pop and Crush Soda's collaboration showcases the potential for more cross-industry partnerships in the food and beverage industry. - **Brand Recognition as a Marketing Tool:** The familiar branding of Bomb Pop and Crush Soda could inspire businesses to leverage established brand recognition as a key marketing strategy. ### Who This Affects Most - **Frozen Food:** The incorporation of unique flavors, such as soda, could lead to disruptive innovation in the frozen food industry. - **Food and Beverage:** The success of Bomb Pop and Crush Soda's collaboration highlights the potential for cross-industry partnerships and further innovation within the food and beverage industry. - **Marketing and Advertising:** The popularity of the Bomb Pop Crush ice pops exemplifies the impact of strong branding and recognizable logos as marketing tools for businesses. ## Related on Trend Hunter - [Summer Candy-Flavored Popsicles](https://www.trendhunter.com/trends/candy-flavoured-popsicles.md) - [Candy-Flavored Popsicles](https://www.trendhunter.com/trends/bomb-pop-nerds.md) - [Sweet-and-Sour Ice Pops](https://www.trendhunter.com/trends/bomb-pop-1.md) - [Multi-Sensory Ice Pops](https://www.trendhunter.com/trends/bomb-pop-extremes.md) - [Nickel-Priced Ice Pops](https://www.trendhunter.com/trends/original-bomb-pop.md) - [Mythical Creature Ice Pops](https://www.trendhunter.com/trends/bomb-pop-unicorn-wonder.md) - [Frozen Candy-Inspired Ice Pops](https://www.trendhunter.com/trends/mega-push-pop-ice.md) - [Popsicle-Inspired Ice Creams](https://www.trendhunter.com/trends/rockin-pop-ice.md) - [Ice Pop-Flavored Sparkling Waters](https://www.trendhunter.com/trends/melted-ice-pop.md)