# Limited Edition Brow Kits Benefit Cosmetics' 'Bomb Ass Brows!' Kit Was Made with Desi Perkins By Riley von Niessen | Published 2019-01-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bomb-ass-brows References: [benefitcosmetics](https://www.benefitcosmetics.com/us/en/product/bomb-ass-brow-kit-by-desi-perkins) & [sephora](https://www.sephora.com/ca/en/product/bomb-ass-brows-by-desi-perkins-set-P439924?skuId) YouTuber and Instagram influencer Desi Perkins recently joined with Benefit Cosmetics to come up with the 'Bomb Ass Brows!' kit, which includes a number of its bestselling brow products in limited edition rose gold packaging, all for a fraction of the cost that it would take to purchase each one individually. A total of six products comprise the kits: the 'Foolproof Brow Powder,' 'Precisely, My Brow Pencil,' 'High Brow Highlight & Lift Pencil,' '24-HR Brow Setter Shaping & Setting Gel,' 'ka-BROW! Cream-Gel Eyebrow Color with Brush,' and an angled brow brush and spoolie. Almost all of the products are full-size versions, and the kits can be purchased in five shades to suit different hair colors. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 15% | Activity: 20% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Limited Edition Brow Kits:** Opportunity for brands to collaborate with influencers to create limited edition beauty products. - **Rose Gold Packaging:** Growing trend of using rose gold packaging to create a premium and luxurious feel for beauty products. - **Affordable Beauty Kits:** Rising popularity of beauty kits that offer a range of products at a lower cost compared to buying them individually. ### Who This Affects Most - **Beauty:** Opportunity for beauty brands to create limited edition kits with popular influencers to drive sales and brand recognition. - **Packaging:** Opportunity for packaging companies to design and produce rose gold packaging for beauty brands looking to create a premium look and feel for their products. - **E-commerce:** Opportunity for e-commerce platforms to curate and sell affordable beauty kits that offer value to customers while driving sales and customer loyalty. ## Related on Trend Hunter - [Co-Branded Brow Kits](https://www.trendhunter.com/trends/tweezerman-partnered-with-jones-road.md) - [Volume-Building Brow Gels](https://www.trendhunter.com/trends/tinted-brow-gel.md) - [3-in-1 Brow Enhancers](https://www.trendhunter.com/trends/brow-enhancer.md) - [Microfine Brow Pencils](https://www.trendhunter.com/trends/precisely-my-brow-detailer.md) - [DIY Brow Lamination Kits](https://www.trendhunter.com/trends/brow-lamination-kit.md) - [Grocery-Themed Holiday Cosmetics](https://www.trendhunter.com/trends/benemart.md) - [Beneficial Eyebrow Cosmetics](https://www.trendhunter.com/trends/covergirl-clean-fresh-brow.md) - [Pomade Brow Pencils](https://www.trendhunter.com/trends/glossier-boy-brow-arch.md) - [Nourishing Brow Fixing Gels](https://www.trendhunter.com/trends/brow-fixing-gel.md)