# Voluptuous Infusion Branding Bolu Tea Packaging Stacks for an Elegant Display of Exquisite Flavors By Amelia Roblin | Published 2013-02-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bolu-tea-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/02/bolu.html) & [curious.co.nz](http://www.curious.co.nz/) The intricacy and magnificence of the flavors within are matched beautifully by the graceful sculpting of Bolu Tea packaging. Curious Design could not merely contain the lovely [loose leaf varieties](https://www.trendhunter.com/trends/skinny-tea) in simple boxes, for those would do nothing to reference the splendor inside. Opting for a carton that's still surprisingly easy to manufacture, the studio from New Zealand was able to produce [elegant curved folds](https://www.trendhunter.com/trends/shapeup-tube) to give it a shapely silhouette. The undulating edges and the hourglass forms between them allude to the architecture of India, the location of the fair-trade Darjeeling plantations. Bolu Tea packaging is embellished further with [elaborate patterns and bright colors](https://www.trendhunter.com/trends/fruit-bliss) of red, lime green, yellow and purple. When stacked, their different hues make them distinctive but their curvaceous sides blend together alluringly. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 84% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Curvaceous Packaging Design:** The trend of curvy and shapely packaging designs that alludes to the product or its origin can provide a disruptive innovation opportunity to enhance brand recognition and differentiate from competitors. - **Embellished Packaging:** The trend of adding intricate patterns and bright colors to packaging designs can set a brand apart and create an emotional connection with consumers, opening up opportunities to disrupt the packaging industry. - **Intertwined Cultural References:** The trend of incorporating design elements that allude to the product's origin country can add cultural value and a unique selling point to the packaging design, creating a disruption in the packaging and tea industries. ### Where This Applies - **Packaging Industry:** The curvaceous and embellished packaging design trends can disrupt the traditional packaging industry and elevate the packaging experience of different consumer goods. - **Tea Industry:** The trend of intertwined cultural references can provide a disruptive innovation opportunity to attract consumers looking for an authentic, cultural tea-drinking experience, and differentiate from competitors. - **Design Industry:** The trends of curvaceous and embellished packaging design and intertwined cultural references can disrupt the design industry, opening up opportunities to create more emotionally-driven, culturally-relevant designs. ## Related on Trend Hunter - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md) - [Cigarette-Style Tea Boxes](https://www.trendhunter.com/trends/und.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Opulent Floral Tea Collections](https://www.trendhunter.com/trends/brew-to-a-tea.md) - [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Redesigned Skinny Tea Packaging](https://www.trendhunter.com/trends/skinny-tea.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md)