# 72 Hour Survival Kits The Boltwell B72 Foundation Kit is Enough to Survive a 3-Day Emergency By Meghan Young | Published 2014-06-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/boltwell-b72-foundation-kit References: [uncrate](http://uncrate.com/stuff/boltwell-survival-kits/) & [boltwell](http://boltwell.com/b72) Movies and television shows about [zombie apocalypses](https://www.trendhunter.com/trends/bullets-brains) may be fantastical, but they do more than simply entertain, they inspire people to ready themselves for the possibility of such unexpected disasters; enter the Boltwell B72 Foundation Kit. This 'basic' survival kit is enough for two people to survive over a period of three days. Yet what makes the Boltwell B72 Foundation Kit so appealing is the ability to build on top of it to create a personalized survival kit that is ready for any type of emergencies. Starting at $325, it comes packed with a [weather radio](https://www.trendhunter.com/trends/readystash-ai), tube tent, duct tape and even some dry shampoo. The company doesn't want people to die from their own stench. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 74% | Activity: 80% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Survival Kits:** There's an opportunity for companies to offer personalized survival kits to consumers that address their specific needs based on location and risk factors. - **Emergency Preparedness:** There's a growing trend among consumers to be equipped for unexpected emergencies, creating opportunities for companies to offer innovative, comprehensive solutions. - **Multi-functional Products:** There's an opportunity for companies to create and market multi-functional products like Boltwell's B72 Foundation Kit that serve multiple purposes in emergency situations. ### Sectors Adopting This - **Outdoor and Adventure:** Outdoor and adventure companies can expand their product offerings to include emergency preparedness gear and personalized survival kits. - **Insurance:** Insurance companies can create new products and services that provide customers with access to emergency preparedness resources and kits, potentially reducing the risk of claims and liabilities. - **Consumer Goods:** Consumer goods companies can brand and market multi-functional products as emergency preparedness essentials, appealing to safety-conscious consumers and expanding the scope of their offerings beyond the traditional retail markets. ## Related on Trend Hunter - [Oversized Survivalist Kits](https://www.trendhunter.com/trends/basecamp-survival-kit.md) - [Utilitarian Emergency Kits](https://www.trendhunter.com/trends/waterproof-first-aid-kit.md) - [Bare Essentials Survivalist Kits](https://www.trendhunter.com/trends/vssl-essentials-survival-kits.md) - [Tactical Survivalist Trailers](https://www.trendhunter.com/trends/survival-trailer.md) - [Underground Autonomous Shelter](https://www.trendhunter.com/trends/plan-b-1.md) - [Emergency Prep Tools](https://www.trendhunter.com/trends/readystash-ai.md) - [Emergency Preparedness Food Brands](https://www.trendhunter.com/trends/roundhouse-provisions.md) - [All-in-One Vehicular Health Kits](https://www.trendhunter.com/trends/redi-the-roadie-firstaid-kit.md) - [Sleepaway Camp Kits](https://www.trendhunter.com/trends/happy-campers-kit.md)