# Reduced Sugar Smoothies The B Balanced and B Strong Bolthouse Farms Smoothies Offer More Nutrition By Laura McQuarrie | Published 2018-02-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bolthouse-farms-smoothies References: [prnewswire](https://www.prnewswire.com/news-releases/english-releases/bolthouse-farms-delivers-lower-sugar-and-more-protein-with-new-b-beverages-300601465.html) & [bolthouse](https://www.bolthouse.com/) 'B Strong' and 'B Balanced' are two new product lines of better-for-you [Bolthouse Farms](https://www.trendhunter.com/trends/the-bolthouse-farms-immunity-suite) smoothies that are made with less sugar and more nutritional value. The [better-for-you smoothies](https://www.trendhunter.com/trends/naked-smoothies) respond to the fact that many conscious consumers are looking to reduce their intake of sugar. The Bolthouse Farms B Balanced smoothies have been formulated with 50% less sugar than the leading 100% juice smoothie and have no added sugar. The beverages in Sweet Green, Strawberry Banana, Tropical and Berry flavors are free from artificial flavors and preservatives. The Bolthouse Farms B Strong [protein drinks](https://www.trendhunter.com/trends/highprotein-smoothie) are fortified with 16 grams of protein per serving and "70% less sugar leading refrigerated protein drink." These premium protein beverages are offered in four flavors: Chocolate, Vanilla, Coffee and Vanilla Chai. Image Credit: Bolthouse Farms ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 65% | Activity: 64% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Reduced Sugar Products:** With the growing concern for sugar intake, companies can develop and market healthier alternatives by reducing sugar content in their products. - **Functional Beverages:** As more people prioritize health and wellness, companies can take advantage of this trend by creating functional beverages that provide additional benefits beyond basic hydration or nutrition. - **Plant-based Alternatives:** With growing interest in plant-based diets and alternatives, companies can create innovative products that are both healthy and sustainable for consumers and the environment. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry can use the trend of reduced sugar consumption to develop healthier and low-sugar beverages that cater to conscious consumers. - **Fitness Industry:** Given the rise of fitness enthusiasts, the fitness industry can market and provide healthier protein drinks and functional beverages to support active lifestyles. - **Food Industry:** As more consumers are seeking healthier dietary options, the food industry can innovate by incorporating healthier, plant-based ingredients in their products to meet the growing demand for healthy and sustainable food options. ## Related on Trend Hunter - [Social Good Smoothies](https://www.trendhunter.com/trends/two-good-1.md) - [Immune-Boosting Beverages](https://www.trendhunter.com/trends/the-bolthouse-farms-immunity-suite.md) - [Piquant Sugar-Free Smoothies](https://www.trendhunter.com/trends/mangonada-smoothie.md) - [Vitaminized Fruit Smoothies](https://www.trendhunter.com/trends/froosh.md) - [Ready-to-Drink Complete Meal Shakes](https://www.trendhunter.com/trends/power-shakes.md) - [Nutritionally Complete Breakfast Shakes](https://www.trendhunter.com/trends/bol-power-shakes.md) - [Nutritionally Complete Blueberry Shakes](https://www.trendhunter.com/trends/bol-blueberry-power-shake.md) - [Low-Sugar Functional Drinks](https://www.trendhunter.com/trends/pulmuone-green-juice.md) - [Well-Blended Green Smoothies](https://www.trendhunter.com/trends/radiant-greens-organic-smoothie.md)