# Product Shockvertising Bolt Detergent By Bianca | Published 2008-03-31 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/bolt-detergent-irresistible References: [adsoftheworld](http://adsoftheworld.com/media/print/bolt_detergent_bathroom) Your initial reaction may be shock when you see this ad, but take a closer look. It's a [print campaign](https://www.trendhunter.com/trends/moist-humor) for Bolt Detergent and definitely made me do a double take. The best part is the tag line, "It [smells this irresistible](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign)." It's an attention grabber, for sure, and isn't that what [clever ads](https://www.trendhunter.com/trends/engineered-for-whatever) are about? Advertising Agency: Leo Burnett Canada Creative Directors: Judy John, Israel Diaz, Heather Chambers, Licia Martella Art Directors: Israel Diaz, Anthony Chelvanathan Copywriters: Judy John, Steve Persico Photographer: Todd McLellan Designers: Caio Oyafuso, Israel Diaz Published: March 2008 **Implications** - The use of quirky humor in advertising not only captures attention, but creates positive brand recognition by communicating a messaged of lightheartedness and free thought. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 61% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### What's Driving This Trend - **Quirky Humor in Advertising:** Opportunity to create attention-grabbing ads that promote positive brand recognition through lightheartedness and free thought. - **Shockvertising:** Potential for advertisements that elicit initial shock reactions to captivate audiences and encourage further engagement. - **Creative Print Campaigns:** Chance to develop unique and visually striking print ads that make viewers do a double take. ### Who This Affects Most - **Advertising:** Opportunity for advertising agencies to leverage the use of quirky humor and shockvertising techniques in their campaigns. - **Detergent:** Potential for detergent companies to create disruptive print campaigns that stand out from traditional advertisements and attract consumer attention. - **Photography:** Chance for photographers to collaborate with advertising agencies to create visually impactful and attention-grabbing print campaigns. ## Related on Trend Hunter - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Social Home Cleaning Campaigns](https://www.trendhunter.com/trends/clr-brands-so-clean-so-hot.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Youth-Targeted Water Ads](https://www.trendhunter.com/trends/wylers-light.md)