# Boldly-Patterned Bespoke Rugs Bolon Launched the Truly Collection of Made-to-Measure Rugs By Elena Rahman | Published 2022-04-07 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/bolon References: [dezeen](https://www.dezeen.com/2022/04/07/truly-rug-collection-bolon-dezeen-showroom/) & [bolon](https://www.bolon.com/en/truly)  [Bolon](https://www.trendhunter.com/trends/bolon-by-patricia-urquiola) launched a new range of rugs dubbed the [Truly](https://www.trendhunter.com/trends/truly-x-minnidip) collection. The Swedish brand's new carpets are [boldly patterned](https://www.trendhunter.com/trends/the-newstalgia), which adds an exciting focal point to any room. Each rug in the Truly collection is made-to-measure to accommodate the consumer's design needs. The rugs are available in five unique patterns and have been added to Bolon's repertoire of made-to-measure products -- a range first introduced last year. Striking colors, enlarged patterns, and visible textural effects characterize the Truly collection rugs. Moreover, the rugs are made from Bolon's woven vinyl material. According to Klara Persson, head of product management at Bolon, " to be able to offer the market our most expressive patterns in Truly as rugs feels exciting." Image Credit: Bolon ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 44% | Activity: 24% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture) ## Key Themes ### Why This Trend Is Growing - **Bold-patterned Rugs:** Expanding the market for bold-patterned rugs made-to-measure to meet consumer design needs. - **Made-to-measure Products:** Applying customized sizing options to other product categories to meet consumer demand. - **Woven Vinyl Material:** Investing in the production and marketing of unique materials that offer distinctive features and benefits. ### Industries Being Reshaped - **Home Decor:** Bridging the divide between fashion and home design with the production of bespoke, bold-patterned rugs. - **Flooring:** Revitalizing the flooring industry by offering made-to-measure products that cater to consumer design needs. - **Material Science:** Exploring the potential of unique materials, such as Bolon's woven vinyl, for use in other industries or applications. ## Related on Trend Hunter - [Luxurious Handwoven Rugs](https://www.trendhunter.com/trends/crate-barrel.md) - [Opulent Area Rug Collections](https://www.trendhunter.com/trends/winter-collection-1.md) - [Patterned Bright Carpet Collection](https://www.trendhunter.com/trends/newstalgia-collection.md) - [Mesmerizing Artful Patterned Rugs](https://www.trendhunter.com/trends/electtrico-collection.md) - [Cross-Cultural Rug Collections](https://www.trendhunter.com/trends/nordic-knots-x-giancarlo-valle-rug-collection.md) - [Dynamic Bold Graphic Rugs](https://www.trendhunter.com/trends/eley-kishimoto.md) - [Lifestyle-Themed Patterned Rugs](https://www.trendhunter.com/trends/quotidiana.md) - [Abstract Geometric Rugs](https://www.trendhunter.com/trends/discorectangle.md) - [Textured Rug Designs](https://www.trendhunter.com/trends/textured-rug-design.md)