# Gifting Extravagance Brothers Compete on Luxury Gifts for their Wives By Going Like Sixty | Published 2008-12-25 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/bollywood-extravagance-corporate-jet-or-luxury-yacht-brothers-say-both References: [economictimes.indiatimes](http://economictimes.indiatimes.com/articleshow/3873517.cms) So you think your [Christmas gift](https://www.trendhunter.com/trends/magical-moments) was not good enough? At least you didn’t have to suffer the indignation of being shown up by your brother's gift for his wife. Anil Ambani and Mukesh Ambani, from Mumbai, have a friendly brotherly rivalry going on and their wives are loving it. This year Anil bought his wife Tina an [$84-million yacht](https://www.trendhunter.com/trends/aman-amangati-yacht) called Tian, the mashup of their names: Tina and Anil. I suspect they will have a pretty nice New Year’s celebration on the decks. It's WAY better than Mukesh's gift of a [crappy private jet](https://www.trendhunter.com/trends/custombuilt-yacht) to his wife last year - barely over 50% of the yacht's price. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 39% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Key Themes Behind This Trend - **Luxury Gifting:** Opportunities for luxury goods and experiences at extravagant prices to be marketed to high net worth individuals as gifts for special occasions. - **Friendly Rivalries:** Encouraging friendly and healthy competition among siblings or friends with disposable income for high-priced gifts. - **Personalized Gifts:** Offering personalized gift options with names or initials incorporated into the product design. ### Where This Applies - **Luxury Goods:** Providing high-end products such as yachts and jets that can be used as gifts for the ultra-wealthy. - **Personalized Products:** Creating bespoke products and designs incorporating the names or initials of the recipient to appeal to the luxury gifting market. - **Experiences:** Offering luxury experiences such as private island getaways or luxury car road trips as gifts to appeal to the high net worth individuals. ## Related on Trend Hunter - [Lavish Advent Calendars](https://www.trendhunter.com/trends/fine-jewelry-advent-calendar.md) - [Beer-Branded Cash Giveaways](https://www.trendhunter.com/trends/molson-coors-santa.md) - [Hyper-Luxury Submersible Superyachts](https://www.trendhunter.com/trends/migaloo-m5-superyacht.md) - [Yacht Proposal Packages](https://www.trendhunter.com/trends/sail-away-with-me.md) - [Billion-Dollar Yacht Concepts](https://www.trendhunter.com/trends/gquest-goliath-series-gigayacht.md) - [Luxury Brand Light Displays](https://www.trendhunter.com/trends/the-constellation-of-love.md) - [Opulent Ultra-Exclusive Yachts](https://www.trendhunter.com/trends/aman-amangati-yacht.md) - [Luxury 72-Meter Super-Yachts](https://www.trendhunter.com/trends/Admiral-Yacht.md) - [AI-Powered Digital Gifting Experiences](https://www.trendhunter.com/trends/magical-moments.md)