# Cross-Cultural Snack Ads A Bollywood Dance Cheerfully Promotes Sanko Seika's Japanese Crackers By Laura McQuarrie | Published 2014-04-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bollywood-dance References: [en.rocketnews24](http://en.rocketnews24.com/2014/04/02/bollywood-style-commercial-for-snack-company-goes-viral-in-japan) & [videotopics.yahoo.co.jp](http://videotopics.yahoo.co.jp/videolist/official/others/p3f7928bb9bc52628f7d1d946f8f98d1b) The 'Pari-Pari Curry' commercial for Sanko Seika's Japanese snack foods is just about in every sense a fusion of India and Japan, mixing [Bollywood](https://www.trendhunter.com/trends/mccain-masala-movie) dance with a Japanese snack food brand. The Sanko Seika's Parinko or "pari-pari" snack is a [curry-flavored variety of rice cracker](https://www.trendhunter.com/trends/howdah). For the commercial itself, Japan's Takahiro Akiyama served as director and India's Jasmin Oza choreographed the adorable dance that the kids do. One of the stars of the ad is the young Akshat Singh, a young boy who recently captured a ton of hearts from his appearance on India’s Got Talent. This hybrid Japanese-Indian commercial is proving to be a hugely [viral hit in Japan](https://www.trendhunter.com/trends/ritz-salty-club), since it's upbeat, got a catchy tune and even a little bit of a romantic storyline. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 22% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Cultural Fusion Ads:** Opportunity to create ads that mix different cultures and appeal to a wider global audience - **Collaborative Marketing:** Opportunity to partner with international companies to create unique marketing campaigns that showcase shared interests - **Diversity and Inclusion Marketing:** Opportunity to embrace multiculturalism and inclusivity in marketing campaigns to reach diverse audiences ### Sectors Adopting This - **Food and Beverage:** Opportunity to create multicultural food and snack products, and market them with culture fusion ads - **Entertainment:** Opportunity to explore culture fusion ads in movies, music, and other forms of entertainment to highlight diversity and inclusivity - **Tourism:** Opportunity to use culture fusion ads to promote tourism and attract multicultural visitors to popular destinations ## Related on Trend Hunter - [Flavor-Fueled Short Films](https://www.trendhunter.com/trends/mccain-masala-movie.md) - [International Cuisine Peanut Snacks](https://www.trendhunter.com/trends/kp-snacks-flavour-kravers.md) - [Multisensorial Spiced Snacks](https://www.trendhunter.com/trends/indian-snack-mixes.md) - [Global Cuisine-Inspired Snack Chips](https://www.trendhunter.com/trends/new-walkers-crisps-flavors.md) - [Asian Cuisine-Inspired Snack Chips](https://www.trendhunter.com/trends/asian-style-chips.md) - [Savory Indian Cuisine Snacks](https://www.trendhunter.com/trends/kurkure-chilli-chatka.md) - [Shrimp Chips-Focused Campaigns](https://www.trendhunter.com/trends/calbee-america.md) - [Satay-Style Snack Mixes](https://www.trendhunter.com/trends/streetfood-snack-mix.md) - [Asian Film-Themed Promotions](https://www.trendhunter.com/trends/crocs-6.md)