# Carefree Rocker Editorials Design Scene's 'Spirit of Now' Image Series Highlights Bold Styles By Jana Pijak | Published 2015-09-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bold-style References: [designscene.net](http://www.designscene.net/2015/08/antoine-larochelle-rima-chahin.html) Design Scene's 'Spirit of Now' editorial embodies a bold style aesthetic and features models Cat and Ryan. The beauties channel rockstars in the series and are captured by photographer Antoine Larochelle's lens. Posing against an all-white backdrop, the models showcase their eye-catching wardrobe and experiment with wigs of various colors. Their bright hair and makeup complements their dynamic wardrobe -- handpicked by stylist Rima Chahine. Chahine dresses her model muses in hippie-inspired motorcycle jackets and striped suiting that is MOD-themed. She also references the 70s with all-denim ensembles that are paired with pink wigs and temporary star tattoos, worn on models' faces. This bold style feature highlights fashions from luxury labels like [Balmain](https://www.trendhunter.com/trends/les-ternels-de-balmain), Thankoon and [Givenchy](https://www.trendhunter.com/trends/mask-fit-red-cushion) along with more affordable names like Aldo and Call it Spring. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 99% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Bold Style Aesthetics:** Disruptive innovation opportunity: Develop a platform that allows consumers to experiment with bold fashion styles and accessories, offering convenience and affordability. - **Hippie-inspired Fashion:** Disruptive innovation opportunity: Create sustainable and ethically-made clothing lines that encompass the free-spirited, bohemian essence of the 70s, catering to conscious consumers. - **Versatile Wig Trend:** Disruptive innovation opportunity: Develop a mobile app that utilizes augmented reality technology to allow users to virtually try on various wig styles and colors, revolutionizing the beauty industry. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Integrate virtual reality technology into fashion retail, enabling customers to have interactive virtual shopping experiences and try on outfits digitally. - **Beauty:** Disruptive innovation opportunity: Invest in biodegradable and eco-friendly materials for producing wigs and cosmetic products, catering to environmentally-conscious consumers. - **Photography:** Disruptive innovation opportunity: Develop intelligent photography tools that automatically enhance and modify subjects' hair and makeup in real-time, making photo shoots more efficient and versatile. ## Related on Trend Hunter - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Customizable Statement Accessory Brands](https://www.trendhunter.com/trends/rocknot.md)