# Brazilian Better-For-You Snack Acquisitions Ferrero Group Acquires Bold Snacks By Kalin Ned | Published 2026-03-20 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/bold-snacks References: [ferrero](https://www.ferrero.com/int/en/news-stories/news/ferrero-group-acquires-bold-snacks-a-leading-brazilian-protein-snack-company)  [Ferrero Group](https://www.trendhunter.com/trends/nutella-bready-snack-bar) has entered into an agreement to acquire Bold Snacks — a Brazilian company specializing in premium protein snacks. This marks the company’s first move into the better-for-you segment in South America. Founded in 2018, Bold Snacks has built its business around a digitally driven strategy and an innovative portfolio that includes protein bars and, more recently, whey powders. As part of the transaction, Ferrero will take ownership of [Bold Snacks’](https://www.trendhunter.com/trends/evergreen-select-rebrands) office and factory in Divinópolis, Minas Gerais, and approximately 300 employees are expected to join [Ferrero Brazil](https://www.trendhunter.com/trends/ferrero-group-power-crunch). The acquisition adds to Ferrero’s existing portfolio of better-for-you brands, which includes Eat Natural and FULFIL in Europe and Power Crunch in North America. Bold Snacks Founder and CEO Gabriel Ferreira, shared: "Becoming part of Ferrero is an amazing opportunity for our business and our people. Being recognized by a global food leader with a strong track record of building and nurturing iconic brands provides a unique opportunity to accelerate our growth and help bring Bold Snacks to more consumers than ever before.” Image Credit: Bold Snacks ## Trend Insights (Trend Hunter) - Score: 8.1/10 - Popularity: 88% | Activity: 91% | Freshness: 65% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### Key Themes Behind This Trend - **Global Cpg Acquisitions of Local Health Brands:** Major multinational food companies expanding via targeted acquisitions creates the potential for scaled distribution and global brand engineering of regional better-for-you offerings. - **Digitally Driven Direct-to-consumer Better-for-you Platforms:** Digitally native sales and marketing models for premium snacks indicate room for integrated e-commerce ecosystems that combine subscription, personalization and data-driven product development. - **Protein Snack and Supplement Portfolio Convergence:** The blending of ready-to-eat protein snacks with powdered supplements points to opportunities for hybrid convenience-nutrition SKUs and cross-format product innovation. ### Where This Applies - **Packaged Foods and Snacks:** The premium protein snack segment suggests possibilities for reformulated mainstream FMCG products that carry health-forward claims and higher margins. - **Nutrition Supplements and Functional Foods:** Whey powders and functional formulations entering mainstream snack portfolios imply an opening for consumer-friendly supplement formats and performance-nutrition hybrids. - **Food Manufacturing and Co-packing:** Acquisitions that include local production capacity highlight the potential for flexible, small-batch manufacturing and regionalized supply chains tailored to health-centric SKUs. ## Related on Trend Hunter - [Premium Dark Chocolate Bars](https://www.trendhunter.com/trends/kinder-bueno-dark.md) - [Protein-Forward Snack Kits](https://www.trendhunter.com/trends/protein-snack-kits.md) - [Chocolate-Based Product Lines](https://www.trendhunter.com/trends/ferrero-1.md) - [Chocolate-Forward Protein Snack Bars](https://www.trendhunter.com/trends/kind-snacks-protein-max-bars.md) - [Protein-Rich Snack Debuts](https://www.trendhunter.com/trends/kind-1.md) - [Better-For-You Lunchbox Snacks](https://www.trendhunter.com/trends/goodies-snacks.md) - [Nutty Protein-Packed Snacks](https://www.trendhunter.com/trends/genius-gourmet-skippy.md) - [Better-For-You Snack Branding](https://www.trendhunter.com/trends/unique-snacks.md) - [Superfood-Infused Chocolate Bites](https://www.trendhunter.com/trends/superfoodinfused-chocolate-bites.md)