# All-Natural Hard Seltzers Bold Rock's New Offering Boasts Real Fruit and Blue Ridge Mountain Water By Kalin Ned | Published 2019-07-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bold-rock References: [brewbound](https://www.brewbound.com/news/bold-rock-launches-hard-seltzer) & [boldrock](https://boldrock.com) Just in time for the spike in consumer interest, [Bold Rock](https://www.trendhunter.com/trends/circle-k-and-monster-energy) launches its own line of [hard seltzers](https://www.trendhunter.com/trends/ntrl-strawberry). Debuted in the month of June in 2019, the beverages are made with [all-natural ingredients](https://www.trendhunter.com/trends/natural-alcoholic-beverages), ensuring a superior and refreshing taste that is not plagued by artificial flavoring. The Bold Rock Hard Seltzers are handcrafted and consumers have two options to choose from. While one features grapefruit that is "highlighted by a pleasant zest of citrus," the other boasts a combination of cucumber and melon. Each can of Bold Rock seltzers contains 12 oz of liquid. The caloric intake is measured at just 82 calories, making it ideal for consumers who are conscious about their diet. In addition, the offering is gluten-free, has only one gram of sugar per serving and a four percent abv. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 11% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **All-natural Hard Seltzers:** Opportunity to capitalize on the growing consumer demand for healthier and natural alcoholic beverages. - **Handcrafted Beverages:** Potential to create unique and artisanal hard seltzers that stand out in the market. - **Low-calorie and Gluten-free Options:** Chance to cater to health-conscious consumers seeking guilt-free alcoholic beverages. ### Industries Being Reshaped - **Alcoholic Beverages:** Innovation opportunity lies in creating new and exciting flavors of hard seltzers. - **Craft Brewery:** Disruptive potential in expanding craft brewery portfolios to include hard seltzers. - **Natural Foods:** Opportunity to leverage natural and organic ingredients to create all-natural hard seltzers. ## Related on Trend Hunter - [Refreshing Bottled Hard Seltzers](https://www.trendhunter.com/trends/buenavida.md) - [Canned Hard Juices](https://www.trendhunter.com/trends/wild-nectar-hard-juice.md) - [Flavored Canned Cocktails](https://www.trendhunter.com/trends/bluebird-hardwater1.md) - [High-ABV Citrus Beverages](https://www.trendhunter.com/trends/simply-spiked-bold.md) - [All-Natural Whiskey Seltzers](https://www.trendhunter.com/trends/whiskey-seltzer.md) - [Smoothie-Spiked Hard Seltzers](https://www.trendhunter.com/trends/smoothie-hard-seltzer.md) - [High-ABV Citrus Seltzers](https://www.trendhunter.com/trends/lemon-lime-seltzer.md) - [Sustainably Produced Canadian Seltzers](https://www.trendhunter.com/trends/city-seltzer.md) - [Alcohol-Free Canned Seltzers](https://www.trendhunter.com/trends/soft-seltzers.md)