# Cautionary Canine Campaigns The Bold Ogilvy Agency Creates an Ad to Encourage Poop Scoopers By Deborah Kim | Published 2011-07-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bold-ogilvy References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/07/panhellenic-animal-welfare-federation-shaolin-monk-ballerina/) & [ogilvy](http://www.ogilvy.com/) This [creative print ad](https://www.trendhunter.com/trends/outdoor-advertising-campaign) from the Bold Ogilvy certainly gets its message across in a very creative way. Their slogan reads “Please Clean Up After Your Dog” and features a ballerina, an Shaolin monk and a citizen all stepping on poop. Admittedly, this is a huge problem especially for city dwellers. As a dog owner, it's important to always keep track of your [furry friends](https://www.trendhunter.com/trends/cesar-love-like-crazy) and make sure you clean up after them. This may not be the easiest task in the world -- I know from personal experience. However, these ads get the point across that no one wants to step on dog feces. It doesn’t matter who you are, whether you are a Shaolin monk or a ballerina, stepping on poop is not pleasant. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 34% | Activity: 16% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Creative Print Ads:** Opportunity for innovative and attention-grabbing advertising campaigns using print media. - **Promoting Responsible Pet Ownership:** Disruptive innovation opportunity to develop new services or products that encourage dog owners to clean up after their pets. - **Addressing Urban Dog Waste Management:** Potential for disruptive innovation in creating efficient and eco-friendly solutions for managing dog waste in cities. ### Who This Affects Most - **Advertising:** Opportunity for advertising agencies and marketers to explore creative approaches in print ads to effectively convey messages. - **Pet Care:** Disruptive innovation opportunity for pet care industry to develop products and services that promote responsible pet ownership and address waste management. - **Environmental Services:** Opportunity for environmental service providers to innovate in the field of urban waste management, specifically targeting dog waste. ## Related on Trend Hunter - [Luxury Gut Health Jewelry](https://www.trendhunter.com/trends/pooch-pendant.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Awareness-Boosting Animal Balloons](https://www.trendhunter.com/trends/animal-balloon.md) - [Pet-Equality Campaigns](https://www.trendhunter.com/trends/pet-ownership.md) - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md)