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# Boundary-Pushing Bold Menswear Lines
Midorikawa Challenges the Conventions of Traditional Menswear

By Kalin Ned | Published 2020-01-07 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/bold-menswear
References: [hypebeast](https://hypebeast.com/2020/1/midorikawa-ss20-collection-lookbook) & [instagram](https://www.instagram.com/midorikawaofficial/?utm_source=ig_embed)

Midorikawa – a contemporary fashion label that is based in Japan, is launching a bold menswear collection for the Spring/Summer 2020 season that openly challenges the conventions of the category. The color palette is predominantly beige, black, and even pink. In addition, Midorikawa also includes some playful patterns – from floral motifs to polka dots.

The bold menswear collection is said to have a “unique expression” and its true – from the beige hip-length lightweight outerwear that is complete with pockets and a massive hole in the back to playful and tailored polka dot pants.

In addition, the Spring/Summer 2020 bold menswear collection by Midorikawa is completed with a collaboration with Shin Murayama’s TWONESS NY project.

Image Credit: Mitsuo Okamoto/ Midorikawa

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 96% | Activity: 81% | Freshness: 9%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Bold Menswear Collections:** Disruptive innovation opportunities exist in creating bold and unconventional menswear collections that challenge traditional fashion norms.
- **Unique Expressions:** There is potential for disruptive innovation in developing fashion collections with unique expressions that push boundaries and defy conventions.
- **Playful Patterns:** Disruptive innovation opportunities exist in incorporating playful patterns, such as floral motifs and polka dots, into menswear collections to create bold and eye-catching designs.

### Sectors Adopting This

- **Fashion:** The fashion industry has room for disruptive innovation in the creation of bold menswear collections that challenge traditional norms and offer unique expressions.
- **Apparel:** The apparel industry can explore disruptive innovation by incorporating playful patterns and unconventional design elements into their menswear collections.
- **Textile:** The textile industry has the opportunity to embrace disruptive innovation by producing unique fabrics and materials that enable the creation of bold and boundary-pushing menswear collections.

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