# Painterly Beauty Photography Vogue Ukraine's Bold Makeup Editorial Stars Hana Jirickova By Jana Pijak | Published 2016-07-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bold-makeup References: [beautyscene.net](http://www.beautyscene.net/editorials/hana-jirickova-vogue-ukraine/) & [hunterandgatti](http://hunterandgatti.com) Supermodel Hana Jirickova fronts [Vogue](https://www.trendhunter.com/trends/gunia-project-1) Ukraine's beauty series by Hunter & Gatti while donning [bold makeup](https://www.trendhunter.com/trends/i-play-beauty-campaign) that is inspired by abstract paintings. Styling for this vivid photo exclusive is courtesy of Olga Yanul who opts for a simple and understated wardrobe -- one that exudes a demure air without taking away from this editorial's expressive cosmetics. Hair and makeup for Vogue Ukraine's series is the work of Nabil Harlow and Mayla Alleaume who collaborate to bring this story's bold visuals to life. While her hair is left playful and natural with looks including beach tresses and a pulled back bun, Hana Jirickova's makeup is more dynamic. Her cosmetics are splattered on, ranging from face to body paint that is applied heavily and layered to resemble an [abstract canvas](https://www.trendhunter.com/trends/emilio-pucci). ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 95% | Activity: 98% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Abstract Makeup:** There is an opportunity for beauty brands to create innovative and artistic makeup products inspired by abstract paintings. - **Expressive Cosmetics:** The growing trend of using makeup as a form of self-expression opens up possibilities for brands to develop bold and vibrant cosmetic lines. - **Playful Hair and Makeup:** There is a market for products and services that cater to consumers seeking fun and creative hair and makeup looks. ### Where This Applies - **Beauty Products:** The beauty industry can tap into the trend of abstract makeup by introducing new and innovative artistic cosmetic products. - **Fashion Photography:** Fashion photographers can explore the concept of expressive cosmetics by creating visually captivating editorial shoots. - **Hair Salons:** Hair salons have an opportunity to offer playful and creative hair styling services to customers looking for unique looks. ## Related on Trend Hunter - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Floral High-End Makeup Capsules](https://www.trendhunter.com/trends/camlia-futura.md) - [Bold Beauty Campaigns](https://www.trendhunter.com/trends/i-play-beauty-campaign.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md) - [Sculptural Beauty Palettes](https://www.trendhunter.com/trends/contour-and-highlight-palettes.md) - [Festive Makeup Collections](https://www.trendhunter.com/trends/annabelle-holiday-collection.md) - [Horror Doll Makeup Campaigns](https://www.trendhunter.com/trends/urban-decay-x-m3gan.md)