# City-Inspired Bold Lip Glosses Kee'ss Moi Boasts Cruelty-Free and Vegan Formulations By Kalin Ned | Published 2024-01-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bold-lip-gloss References: [keessmoi](https://keessmoi.com/)  Kee'ss Moi is an innovative beauty brand that transcends traditional cosmetic lines by offering a global journey through [bold lip glosses](https://www.trendhunter.com/trends/freshian-glasslike-lip-jelly), named after iconic landmarks and neighborhoods that have impacted founder Mouna Deme, a visionary with Parisian and Senegalese roots. From the chic sophistication of New York City's 5th Ave to the timeless elegance of [Dakar's](https://www.trendhunter.com/trends/sun-poem) DK Station, the brand aims to go beyond its bold lip gloss offerings and positions itself as "your map and passport to empowerment and self-expression." Following the motto of 'Quality x Awareness,' the brand's cruelty-free, vegan, and chemical-free products reflect a dedication to creating a better world. A commendable initiative, a portion of the proceeds contributes to humanitarian projects through the non-profit '[Global Kee'ss](https://www.trendhunter.com/trends/vitamin-enriched-face-base),' fostering positive change on a global scale. Image Credit: Kee'ss Moi ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 71% | Activity: 78% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Global Lip Gloss Journey:** Kee'ss Moi offers a global journey through lip glosses named after iconic landmarks, providing a unique and empowering lip product experience. - **Cruelty-free and Vegan Formulations:** Kee'ss Moi prioritizes cruelty-free and vegan formulations, meeting the growing demand for ethical and sustainable beauty products. - **Empowerment and Self-expression:** Kee'ss Moi positions itself as a map and passport to empowerment and self-expression, offering more than just lip glosses. ### Industries Being Reshaped - **Beauty and Cosmetics:** Kee'ss Moi disrupts the beauty industry by offering a unique global lip gloss experience and prioritizing cruelty-free, vegan formulations. - **Travel and Tourism:** Kee'ss Moi taps into the travel and tourism industry by naming lip glosses after iconic landmarks, creating a connection between beauty and travel. - **Non-profit and Humanitarian:** Kee'ss Moi contributes a portion of the proceeds to humanitarian projects through the non-profit 'Global Kee'ss,' fostering positive change on a global scale. ## Related on Trend Hunter - [Luxe Plumping Glosses](https://www.trendhunter.com/trends/celestial-lip-gloss.md) - [Vegan Beauty Pop-Ups](https://www.trendhunter.com/trends/velvety-lipstick-balms.md) - [Limited-Edition Healing Lip Oils](https://www.trendhunter.com/trends/healing-lip-oil.md) - [Comfort-First Gloss-Balms](https://www.trendhunter.com/trends/dibs-beauty.md) - [Complete Lip Care Collections](https://www.trendhunter.com/trends/maed.md) - [Co-Created Beauty Glosses](https://www.trendhunter.com/trends/convie.md) - [Dark Skin-Centric Beauty Brands](https://www.trendhunter.com/trends/nach-cosmetics.md) - [Inclusive Toxin-Free Makeup Products](https://www.trendhunter.com/trends/defiance-beauty-by-nechami.md) - [Multisensorial Beauty Cafes](https://www.trendhunter.com/trends/eadem-cafe.md)