# Sophisticated Port Branding Bold-inc Creates a Jet Black Bottle for Brave & Bold By Susan Keefe | Published 2012-02-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bold-inc References: [lovelypackage](http://lovelypackage.com/the-bold-brave-port-co/) & [bold-inc](http://www.bold-inc.com/) The company Bold & Brave Port Co. recently unveiled an alluring line of [limited edition port](https://www.trendhunter.com/trends/bathtub-gin-x-tart-london-limited-edition), and to celebrate, the brand enlisted the help of Bold-inc to give this very special drink a very special look. The result was a [jet-black bottle](https://www.trendhunter.com/trends/jgermeister-and-pantone) with a [hand-dipped black wax seal](https://www.trendhunter.com/trends/havana-club-aejo-7-aos-bottle). Looking sumptuously sophisticated in its black-on-black getup, this Brave & Bold port looks like something very unique indeed. A touch of punchy color is provided through an ingenious numbering system. Bold-inc elected to use a hole punch to hand number the bottles. The number is punched out of a white sheet of paper fill with numbers to reveal a colorful piece of paper beneath. Not only does it add an interesting aesthetic to the relatively stark bottle, it is also a functional and no-fuss way to keep track of production. Smart, sophisticated and special, the Bold & Brave branding is just as the name suggests. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 25% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Limited Edition Packaging:** Bold-inc's jet black bottle with a hand-dipped black wax seal demonstrates the trend of creating limited edition packaging to make products more appealing and unique. - **Interactive Numbering System:** Bold-inc's use of an ingenious hole punch numbering system showcases the trend of incorporating interactive elements into product packaging for enhanced engagement. - **Minimalistic Branding:** The Bold & Brave branding exemplifies the trend of minimalist branding by using a sleek and sophisticated black-on-black design. ### Sectors Adopting This - **Alcohol Beverage:** The alcohol beverage industry can explore limited edition packaging and interactive numbering systems to create a unique and memorable experience for consumers. - **Graphic Design:** The graphic design industry can capitalize on the trend of interactive elements in packaging by creating innovative and engaging designs that make products stand out on the shelves. - **Luxury Goods:** The luxury goods industry can adopt minimalist branding techniques to create an aura of sophistication and exclusivity around their products. ## Related on Trend Hunter - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Porto-Inspired Wine Packaging](https://www.trendhunter.com/trends/late-bottled-vintage.md) - [Modernized Whisky Designs](https://www.trendhunter.com/trends/whisky-designs.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Heritage-Inspired Sophisticated Whisky Packaging](https://www.trendhunter.com/trends/sophisticated-whisky-packaging.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Alcohol Brand Rebrands](https://www.trendhunter.com/trends/edinburgh-gin-redesign.md) - [Elegant Rum Packaging Designs](https://www.trendhunter.com/trends/zacapa-rum.md)