# Smiley-Themed Low-Top Sneakers adidas Originals Introduces a Bold Gold Superstar Sneaker By Amy Duong | Published 2022-02-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bold-gold References: [hypebeast](https://hypebeast.com/2022/2/adidas-originals-superstar-bold-gold-smiley) [adidas Originals](https://www.trendhunter.com/trends/clot-superstar) introduces a new iteration of the [classic Superstar silhouette](https://www.trendhunter.com/trends/la-adidas-superstar-ii) with a new Bold Gold colorway that is made with the inspiration of the smiley face. The design also nods to this theme on the heel and the tongue where the smiley face motif is designed to work with the adidas Originals theme. The face is replaced by [trefoil](https://www.trendhunter.com/trends/samba-millenium) logo and the smile is made up of words that read 'adidas Originals.' Branding details can be seen in the form of the three stripe branding on the medial side of the shoe in black. The rest of the sneaker's upper is finished in the Easy Yellow hue, traveling down to the midsole unit foundation as well. Image Credit: adidas Originals ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 50% | Activity: 40% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Smiley-themed Footwear:** Creating innovative shoe designs that incorporate pop culture motifs such as the smiley face for branding differentiation. - **Bold Colorways:** Introducing daring and unique colors in footwear that align with pop culture references to attract a younger consumer base. - **Brand-themed Motifs:** Incorporating brand themes into footwear design to strengthen brand recognition and loyalty among consumers. ### Sectors Adopting This - **Footwear:** Creating new and innovative footwear designs with popular culture references to keep up with the constantly changing consumer fashion preferences. - **Fashion:** Adopting pop culture references in fashion design to appeal to younger demographics and explore new markets. - **Marketing & Advertising:** Utilizing pop culture references in marketing campaigns and product design to attract younger consumers and strengthen brand identity. ## Related on Trend Hunter - [Bubble-Like Semi-Transparent Sneakers](https://www.trendhunter.com/trends/superstar-bubble.md) - [Cartoon-Inspired Casual Shoes](https://www.trendhunter.com/trends/patrick-star-superstar.md) - [Dynamic Collaborative Sneakers](https://www.trendhunter.com/trends/clot-superstar.md) - [City-Inspired Footwear](https://www.trendhunter.com/trends/lathemed-superstar-ii.md) - [Floral-Accented Lifestyle Sneakers](https://www.trendhunter.com/trends/sakura-sneaker.md) - [Maximalist Pop Art Sneakers](https://www.trendhunter.com/trends/keiichi-tanaami.md) - [Semi-Translucent Sneaker Shells](https://www.trendhunter.com/trends/bubble-shell.md) - [Collaborative Shell-Toe Sneakers](https://www.trendhunter.com/trends/sp5der-x-adidas.md) - [Scale Texture Lifestyle Sneakers](https://www.trendhunter.com/trends/year-of-the-snake.md)