# Emotive Typography Projects MTV's Emography Bold Fonts Makes Messages More Expressive By Laura McQuarrie | Published 2014-05-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bold-fonts References: [ifitshipitshere](http://www.ifitshipitshere.com/mtv-emography-app-allows-text-8-image-based-fonts/) & [emography-project.ch](http://www.emography-project.ch/) Sometimes it can be difficult to express your feelings accurately with just text, since tone can so easily be misconstrued. With this in mind, [MTV](https://www.trendhunter.com/trends/call-of-duty-beavis-and-butthead) Mobile created bold fonts that make their messages very, very clear. The MTV Emography Project created by FCB Zurich involves a [Facebook](https://www.trendhunter.com/trends/emoji-bot) app where people can type a message to a friend. There are eight different typographic choices to make, which are meant to convey far more emotion that you'd normally get from a plain font. For example, a font made from confetti expresses surprise, while sadness is represented in a typeface made from actual tears. These messages are played out in video format and if you're feeling pretty angsty, one outrageous font to send to a friend is spelled out with a middle finger. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 47% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Emotive Typography:** Creating bold fonts that convey emotions offers new opportunities for expressive messaging. - **Facebook App:** Developing apps for personalized emotive typography can enhance communication on social media platforms. - **Interactive Video Messaging:** Using video formats to display emotive typography messages revolutionizes the way emotions are communicated online. ### Where This Applies - **Graphic Design:** The graphic design industry can leverage emotive typography to create impactful visual communications. - **Digital Marketing:** Digital marketers can utilize emotive typography in advertising campaigns to elicit stronger emotional responses from consumers. - **Social Media:** Social media platforms can incorporate emotive typography as a feature, enhancing user engagement and communication. ## Related on Trend Hunter - [Playful Font-Associated Personalities](https://www.trendhunter.com/trends/adobe-acrobat.md) - [Music Streaming Typeface Updates](https://www.trendhunter.com/trends/spotify-mix.md) - [Emotion-Driven Messaging Platforms](https://www.trendhunter.com/trends/emochat.md) - [Personalized Font-Finding Algorithms](https://www.trendhunter.com/trends/font-vibes.md) - [Text Style Converters](https://www.trendhunter.com/trends/bold-font-generator.md) - [Messaging Enhancement Tools](https://www.trendhunter.com/trends/emojititlebot.md) - [Typographic Matchmaking Games](https://www.trendhunter.com/trends/font-connectoin.md) - [Text Transformation Tools](https://www.trendhunter.com/trends/stylish-font-generator.md) - [Quirky Snack-Inspired Fonts](https://www.trendhunter.com/trends/cheetos-other-hand-font.md)