# Bold Fast Food Rebranding KFC Branding in Russia Was Re-Imagined to Suit a More Vibrant Vision By Mishal Omar | Published 2016-08-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bold-fast-food References: [thedieline](http://www.thedieline.com/blog/2016/8/14/kfc-re-design-in-russia) & [depotwpf.ru](http://www.depotwpf.ru/) The [bold fast food packaging](https://www.trendhunter.com/trends/big-bo-box-lineup) in Russia's [KFC](https://www.trendhunter.com/trends/believe-campaign) stores was created to deviate from the brand's labeling norms. What was once a more standard packaging theme that included the brand's red and white packaging and writing that was quite extensive, the re-design allows for a [stripped-down version](https://www.trendhunter.com/trends/thoughtful-packaging) of a similar theme. The resulting bold fast food branding is vibrant and dynamic while also forgoing the need for excessive writing that ends up making the food boxes look cluttered. The new packaging offers more interesting designs that still allow for the KFC brand to remain recognizable. By re-designing its packaging, KFC manages to generate more interest around its brand and offers a fresh perspective on its foods. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 67% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Packaging Redesign:** A trend of re-imagining packaging to create a bold and vibrant brand identity. - **Simplified Branding:** A trend of stripping down excessive writing to create clutter-free packaging designs. - **Recognition and Freshness:** A trend of generating interest and offering a fresh perspective on food brands through re-designs. ### Who This Affects Most - **Fast Food:** The fast food industry can explore bold and vibrant packaging rebranding to create a fresh and exciting dining experience. - **Packaging:** The packaging industry has an opportunity to offer innovative and clutter-free design solutions for brands looking to create a bold and recognizable identity. - **Food and Beverage:** The food and beverage industry can capitalize on packaging re-designs to generate more interest and excitement around their products. ## Related on Trend Hunter - [Minimalist QSR Packaging Designs](https://www.trendhunter.com/trends/mcdonalds-japan-packaging.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Nutrition-Focused Protein Product Branding](https://www.trendhunter.com/trends/pure-protein-branding.md) - [Casual Pizzeria Marketing](https://www.trendhunter.com/trends/uk-pizza-chain.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md)