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# Bold Neon Pumps
The Ruthie Davis' Spring/Summer 2011 Collection Mixes Bold Colors

By Leslie Chen | Published 2011-04-01 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/bold-colours
References: [ruthiedavis](http://www.ruthiedavis.com/shoes.htm) & [chicabouttown.onsugar](http://chicabouttown.onsugar.com/Ruthie-Davis-Shoes-Spring-2011-Collection-13432151)

The Ruthie Davis' Spring/Summer 2011 collection provides shoe-lovers with a whole new set of heels to love. Featuring bold colors like hot pink and bright neon yellow, these heels are sure to make a statement wherever you choose to take them.

These Ruthie Davis' Spring/Summer 2011 heels are reminiscent of the 70s disco era, with their fun colors and platformed bottoms. The collection features single-colored platform pumps and multicolored double platform pumps with elastics, both equally bright and daring.

Combining five different bold colors with a double platform base and multiple elastic straps, the Lava Lamp heel is definitely my favorite. There is no doubt in my mind that Davis is truly a genius when it comes to mixing eclectic colors together to make beautifully bold heels, as demonstrated within this Ruthie Davis' Spring/Summer 2011 line.

## Trend Insights (Trend Hunter)

- Score: 6.7/10
- Popularity: 96% | Activity: 98% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Key Themes Behind This Trend

- **Bold Colored Heels:** Design and create high heels with bold, bright colors and unique styles.
- **70s Disco Fashion:** Incorporate elements of 70s disco fashion, like bright colors and platform soles, into modern fashion lines.
- **Elastic Straps:** Design and produce footwear with elastic straps for a comfortable and fashionable fit.

### Where This Applies

- **Footwear:** Manufacture and sell bold, colorful heels and shoe designs to appeal to fashion-forward consumers.
- **Fashion:** Integrate bold and daring colors and 70s-inspired elements into fashion lines for consumers seeking unique styles.
- **Accessories:** Produce and market unique and fashionable shoe accessories, like elastic straps, that can be added to footwear to enhance style and comfort.

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