# Stark Low-Cut Sneaker Colorways The Air Jordan 1 Low Gets a Bold Colorway for the Season By Amy Duong | Published 2022-06-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bold-colorway References: [hypebeast](https://hypebeast.com/2022/6/air-jordan-1-low-black-olive-bright-crimson-official-look-release-info-dq6076-002) Jordan Brand introduces another tonal iteration of the [Air Jordan 1](https://www.trendhunter.com/trends/air-jordan-1-low-3) Low sneaker model with a bold colorway that joins the roster. The brand delivers a palette that takes on black, olive, and bright crimson across the silhouette. The upper base foundation is made with a black ripstop material that is then accented on top with olive green leather materials overlaying on top. The [bright red crimson hue](https://www.trendhunter.com/trends/true-red-colorway) makes its way onto areas such as the padded tongue, the laces, and the lining to add a bold contrast. It continues with the Wings emblem that is marked at the back of the shoe. More branding can be found on the tongue, the printed insole, and the midfoot Swoosh. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 6% | Activity: 1% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Tonal Sneaker Colorways:** Opportunity to explore using bold and unique color palettes for sneakers, potentially setting new fashion trends. - **Ripstop Material for Sneaker Uppers:** Explore using durable and lightweight ripstop material in sneaker design for higher quality and longer-lasting footwear. - **Increased Branding on Sneakers:** Opportunity to incorporate more branding on different parts of the sneaker, such as the insole and back, to increase brand recognition and visibility. ### Industries Being Reshaped - **Athletic Footwear:** Companies in the athletic footwear industry could explore incorporating unique colorways and durable materials in their designs to appeal to fashion-conscious consumers. - **Streetwear Fashion:** Streetwear brands could utilize bold sneaker colorways and increased branding to create unique and eye-catching products that appeal to their target audience. - **Sportswear Retail:** Sportswear retail brands could use unique and bold sneaker designs to differentiate their products and attract more customers to their stores. ## Related on Trend Hunter - [Light-Tonal Low Basketball Sneakers](https://www.trendhunter.com/trends/air-jordan-1-low-3.md) - [Stark Red-Tonal Basketball Shoes](https://www.trendhunter.com/trends/fire-red-colorway.md) - [Richly Green-Toned Sneakers](https://www.trendhunter.com/trends/jordan-retro-1-high.md) - [Crimson Tonal Retro Sneakers](https://www.trendhunter.com/trends/retro-dune-red.md) - [Deep Navy Tonal Sneakers](https://www.trendhunter.com/trends/midnight-navy-colorway-1.md) - [Minimal Metallic-Detailed Sneakers](https://www.trendhunter.com/trends/metallic-navy.md) - [Metallic Silver-Tinged Sneakers](https://www.trendhunter.com/trends/1-low-method-of-make-v3.md) - [Distressed Crackled Leather Sneakers](https://www.trendhunter.com/trends/black-toe-colorway.md) - [Red-Accented Basketball Sneakers](https://www.trendhunter.com/trends/true-red-colorway.md)