# Bold Burger Lineups Huddle House Has Begun Testing a Bold Burger Lineup and a New Sandwich Lineup By Katherine Pendrill | Published 2023-06-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bold-burger-lineup References: [restaurantnews](https://www.restaurantnews.com/huddle-house-launches-multi-unit-bold-flavors-menu-test-062123/)  [Huddle House](https://www.trendhunter.com/trends/sweet-heat-chicken-menu) is looking to deliver bigger and bolder flavors with its new bold burger lineup. As Jorge Pederzini, Vice President of Marketing for Huddle House, explains, "Consumer trends continue to focus on heat and savory in menu preferences. This new lineup of test products – with craveable offerings for both chicken and burger lovers – offers both." Indeed, the brand's new bold burger lineup does deliver on the savory and spicy front with tempting offerings like the Green Hatch [Chile](https://www.trendhunter.com/trends/fresh-gourmet-and-tajin) [Burger](https://www.trendhunter.com/trends/burgerville-menu-items) topped with spicy sweet green hatch chiles, the Sweet Vidalia Southern Burger featuring Huddle House Vidalia Onion sauce, the Nacho Momma Burger featuring fiery jalapeño peppers, and the Prime Rib Tips Burger finished with grilled onions and a savory au jus. As if that weren't enough, the bold burgers menu is also accompanied by a similarly bold sandwich lineup. The only catch is that the new items are currently in the testing phase and only at 30+ locations across the country. Image Credit: Huddle House ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 70% | Activity: 49% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Bolder Flavors:** Bold burger and sandwich lineups featuring spicy and savory ingredients cater to consumer trends for heat and savory flavors. - **Menu Innovation:** Testing new burger and sandwich offerings allows for identifying popular flavors and options to expand the menu. - **Limited Availability:** The limited testing phase of the new lineups at select locations provides an opportunity for customer feedback and refinement before a wider rollout. ### Where This Applies - **Fast Food:** Fast food chains can leverage bold burger and sandwich lineups to attract customers looking for new and exciting taste experiences. - **Casual Dining:** Casual dining restaurants can incorporate these bold flavors into their menus to meet consumer demand for heat and savory options. - **Food Service:** The bold burger and sandwich lineups offer an opportunity for food service providers, such as catering companies, to add unique menu choices for their clients. ## Related on Trend Hunter - [Laidback Restaurant Burger Menus](https://www.trendhunter.com/trends/smashed-burgers.md) - [Spicy-Sweet Restaurant Menus](https://www.trendhunter.com/trends/sweet-heat-chicken-menu.md) - [Dedicated Hashbrown Casserole Menus](https://www.trendhunter.com/trends/hashbrown-casserole.md) - [Crispy QSR Chicken Burgers](https://www.trendhunter.com/trends/the-habit-burger-grill.md) - [Limited-Edition Burger Brand Menus](https://www.trendhunter.com/trends/burgerville-menu-items.md) - [Flavourful Smash Burger Menus](https://www.trendhunter.com/trends/smash-hit-burge.md) - [Spicy QSR Offerings](https://www.trendhunter.com/trends/bad-daddys.md) - [Honeyed BBQ Burgers](https://www.trendhunter.com/trends/honey-bbq-bacon-burger.md) - [Extra-Juicy Burger Lineups](https://www.trendhunter.com/trends/new-bigger-juicier-burgers.md)