# Fashion-Forward Blankets Bedding Brand Magniberg Launces New 'Bold Blanket' Collection By Niko Pajkovic | Published 2022-03-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/bold-blanket References: [hypebeast](https://hypebeast.com/2022/3/magniberg-bold-blanket-daniyel-lowden-editorial) & [magniberg](https://magniberg.com/)  [Magniberg](https://www.trendhunter.com/trends/our-legacy-work-shop-x-magniberg), a Swedish brand specializing in [premium bedding](https://www.trendhunter.com/trends/brooklinen-x-dabito), has launched its [first-ever blanket collection](https://www.trendhunter.com/trends/blanket-collections) dubbed 'Bold Blanket.' All of the new blankets are constructed from premium virgin wool and boast an oversized and heavyweight design. In addition, they come in a range of eye-catching colorways including 'Disco Blue,' 'Oyster White,' 'Ice Skating Pink,' 'Juicy Orange,' and more. Similar to Magniberg's bedding, the 'Bold Blanket' collection has a distinctly fashion-forward appeal. “In the past, whenever I’ve looked for a blanket, they are often a bit bland and neutral in color and weirdly small. I think that a blanket should be a possession of comfort. You don’t want it small. Everything about it must be more. It should be soft, heavier, more wool. And I wanted color, not a blanket that disappear into the background," said Magniberg co-founder Bengt Thornefors. Image Credit: Daniyel Lowden ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 85% | Activity: 48% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Why This Trend Is Growing - **Fashion-forward Bedding:** There is an opportunity to disrupt the bedding industry by introducing fashion-forward designs that provide comfort and luxury. - **Oversized and Heavyweight Design:** An opportunity exists to create blankets that are larger and more substantial than traditional blankets to provide greater comfort and a higher perceived value. - **Colorful and Eye-catching Designs:** There is an opportunity to disrupt the bedding industry with blankets that feature bold and vibrant colors, rather than traditional, neutral hues. ### Industries Being Reshaped - **Home Goods:** Home goods companies can disrupt the bedding industry by offering fashion-forward designs, oversized and heavyweight options, and colorful blankets. - **Apparel and Fashion:** Fashion companies have an opportunity to enter the bedding market by creating blankets with high-end, fashion-forward designs and incorporating materials from their apparel lines. - **Textile Manufacturing:** Textile manufacturers can capitalize on the trends in fashion-forward bedding by creating high-quality, oversized and heavyweight blankets in bold and vibrant colors. ## Related on Trend Hunter - [High-Fashion Throw Blankets](https://www.trendhunter.com/trends/erdem-1.md) - [Dynamic Distinct Blanket Collections](https://www.trendhunter.com/trends/caregiver-blankets.md) - [Playful Pattern Luxe Blankets](https://www.trendhunter.com/trends/woolen-blanket.md) - [Ultra-Cozy Large Blankets](https://www.trendhunter.com/trends/big-blanket.md) - [Updated Collegiate Blankets](https://www.trendhunter.com/trends/alphabeta-blanket-1.md) - [Artist-Designed Wool Blankets](https://www.trendhunter.com/trends/eike-konig.md) - [Understated Ultra-Soft Blankets](https://www.trendhunter.com/trends/the-blanket.md) - [Ultra-Comfortable Home Blanket](https://www.trendhunter.com/trends/windowpane-blanket.md) - [Chromatic Natural Landscape Blankets](https://www.trendhunter.com/trends/rumpl-retro-elements-blankets.md)