# Visually Inclusive Smartphone Features Apple Adds the New Bold Assistive Access Feature By Amy Duong | Published 2023-05-18 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/bold-assistive-access References: [designtaxi](https://designtaxi.com/news/423515/Apple-Simplifies-iPhones-For-Grandparents-With-Bright-Bold-Assistive-Access/) & [go.skimresources](https://go.skimresources.com/?id=107413X1564726&isjs=1&jv=15.4.1-stackpath&sref=https%3A%2F%2Fdesigntaxi.com%2Fnews%2F423515%2FApple-Simplifies-iPhones-For-Grandparents-With-Bright-Bold-Assistive-Access%2F&url=https%3A%2F%2Fwww.apple.com%2Fnewsroom%2F2023%2F05%2Fapple-previews-live-speech-personal-voice-and-more-new-accessibility-features%2F%3Futm_source%3DDesignTAXI%26utm_medium%3DDesignTAXI%26utm_term%3DDesignTAXI%26utm_content%3DDesignTAXI%26utm_campaign%3DDesignTAXI&xs=1&xtz=-60&xuuid=6ffe94ea09dc60ebf86946fcb368a078&xjsf=other_click__contextmenu%20%5B2%5D)  [accessibility](https://www.trendhunter.com/trends/Apple recently unveiled a new slew of features that center around accessibility including the new Assistive Access and one of which is the Bold Assistive Access which is catered to the elderly audience or those who have cognitive disabilities. The setting is designed to distill apps and other features down to the core elements so avoid any overload and so users are able to get to their required areas more efficiently. The access condenses the Phone and FaceTime experiences into a single Calls base. This also ensures that the Messages, Photos, Music, and Camera apps are all streamlined with [large text and high-contrast buttons](https://www.trendhunter.com/trends/text-resizing). Apple notes that it is built for “connecting with loved ones, capturing and enjoying photos, and listening to music." Image Credit: Apple ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 7% | Activity: 23% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Visually Inclusive Features:** The trend towards visually inclusive smartphone features presents a disruptive innovation opportunity to companies looking to cater to diverse audiences, including the elderly and those with cognitive disabilities. - **Assistive Access:** The trend towards assistive access in smartphones presents a disruptive innovation opportunity for companies to ensure accessibility for all users. - **Core Element Distillation:** The trend towards distilling apps and features down to core elements presents a disruptive innovation opportunity for companies to prioritize user experience and streamline functionality. ### Where This Applies - **Smartphone Industry:** The smartphone industry has the opportunity to lead the way in visually inclusive and accessible features for users of all abilities. - **Technology Industry:** The technology industry has an opportunity to prioritize accessibility and inclusivity in product design, particularly in the area of software and user interfaces. - **Healthcare Industry:** The healthcare industry can benefit from the trend towards visually inclusive and assistive access features in smartphones which can help elderly and disabled patients better manage their health and communicate with healthcare providers. ## Related on Trend Hunter - [Enhanced Accessible Phone Features](https://www.trendhunter.com/trends/accessibility-nutrition-labels.md) - [Tech Accessibility Features](https://www.trendhunter.com/trends/accessibility-features.md) - [Accessible Smart Watch Features](https://www.trendhunter.com/trends/galaxy-watch-4.md) - [Tactile Accessible Mobile Technologies](https://www.trendhunter.com/trends/accessible-mobile-technology.md) - [Inclusive Tech Essentials](https://www.trendhunter.com/trends/samsung-inclusive-essentials.md) - [Assistive Alcohol Packaging](https://www.trendhunter.com/trends/assistive-technology1.md) - [Practical Accessibility-Focused Tech Products](https://www.trendhunter.com/trends/accessibilityfocused-products.md) - [Inclusive Digital Platform Experiences](https://www.trendhunter.com/trends/inclusive-assistance.md) - [Inclusive Smartphone Control Devices](https://www.trendhunter.com/trends/assistive-key-device.md)