# Winter Recipe Vegan Foods These New Offerings from Bol Foods Have a Satisfying Profile By Michael Hemsworth | Published 2021-12-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bol-foods References: [foodbev](https://www.foodbev.com/news/bol-foods-expands-plant-based-range-with-winter-recipes/) & [bolfoods](https://bolfoods.com)  These new products are being launched by [Bol Foods](https://www.trendhunter.com/trends/protein-thai-green-noodle) in the UK to provide consumers with a number of winter-ready recipes to pick up when seeking out a more satisfying meal to enjoy in the cold weather. The products are poised to arrive just in time for [Veganuary](https://www.trendhunter.com/trends/veganuary-range), and come in several options including the Chickpea Masala Dinner Box, Japanese Yakisoba Posh Noodles, Spicy Firecracker Udon, Sweet Potato Katsu Curry One Pot Meal, Italian Roasted Tomato Pasta Veg Pot and more. Senior Brand Managers at Bol Foods Paul Brown and Jess Vara spoke on the new products saying, "The [NPD](https://www.trendhunter.com/trends/soupologie-souper-cubes) we launched in the summer has transformed Bol, contributing to 55% of our overall monthly volume and helping us to feed the UK 350,000 plant-based meals. We want to continue creating delicious, plant-based recipes that excite and interest all consumers, whether they are passionate plant-eaters, or those looking to eat a little less meat each week and we believe our new recipes are set to do just that." ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 19% | Activity: 42% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Plant-based Foods:** The rise of plant-based diets presents a disruptive innovation opportunity for companies to develop new vegan food offerings. - **Winter-ready Recipes:** The demand for winter-specific recipes presents a disruptive innovation opportunity for companies to create satisfying and convenient meals for cold weather consumption. - **Convenient Vegan Meals:** The rise of Veganuary presents a disruptive innovation opportunity for companies to create pre-packaged vegan meals, making it easier for consumers to try plant-based diets. ### Who This Affects Most - **Food and Beverage:** Food and beverage companies can leverage the rise of plant-based diets and winter-specific recipes to create new products and satisfy consumer demand. - **Retail:** Retail companies can capitalize on the demand for convenient vegan meals by carrying pre-packaged plant-based meals and catering to Veganuary participants. - **Meal Delivery Services:** Meal delivery services can offer winter-specific recipes and plant-based options to cater to consumers looking for convenient and healthy meal options. ## Related on Trend Hunter - [Protein-Rich Thai Soups](https://www.trendhunter.com/trends/protein-thai-green-noodle.md) - [Plant-Based Nutrient-Boosted Pot Meals](https://www.trendhunter.com/trends/bol-protein-power-pots.md) - [Easy-to-Prepare Frozen Vegan Meals](https://www.trendhunter.com/trends/frozen-vegan-products.md) - [Easy-to-Prepare Plant-Based Foods](https://www.trendhunter.com/trends/quorn-product.md) - [Flavor-Packed Vegan Meals](https://www.trendhunter.com/trends/chilled-vegan-foods.md) - [Ready-to-Eat Vegan Meals](https://www.trendhunter.com/trends/readytoeat-vegan-meal.md) - [Newbie Plant-Based Food Products](https://www.trendhunter.com/trends/the-tofoo-co-products.md) - [Vegan-Friendly Frozen Foods](https://www.trendhunter.com/trends/garden-gourmet.md) - [Plant-Based Resolution Boxes](https://www.trendhunter.com/trends/plant-based-resolution.md)