# Legend-Based Beer Packaging Boksem Beer is Inspired by Legendary Adventures in South Africa By Jamie Danielle Munro | Published 2014-06-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/boksem-beer References: [packageinspiration](http://www.packageinspiration.com/boksem-bier.html/) & [behance.net](https://www.behance.net/JanusBadenhorst) The branding design for Boksem Beer, turns to the legend of "Trompie en die Boksem bende" in South Africa, according to Package Inspiration. The tale talks of a group of boys and the antics they would get up to. Because this legend is based on boys with a cheeky, prank-like nature, the graphic designer Janus Badenhorst used a billy goat to represent the playful nature of the characters. Conveniently, the [beer package](https://www.trendhunter.com/trends/range-of-beers) comes with a string attached to the top so that people can pick up a six pack and carry it conveniently back home. Each bottle is slightly different, according to the different characters in the South African legend. The beer identity even comes with a slingshot with a beer opener on the end, fittingly tying the entire theme together. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 27% | Activity: 55% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Legend-based Branding:** Opportunity for brands to incorporate local legends and folktales to create unique and memorable branding experiences - **Customized Packaging:** Increasing trend towards personalized packaging that reflects individuality and uniqueness of the product - **Multi-functional Packaging:** Growing popularity of packaging that serves multiple purposes and provides added value to the consumer ### Who This Affects Most - **Alcoholic Beverages:** Opportunity for alcohol brands to differentiate themselves by incorporating local legends and customized packaging to create brand identity and customer loyalty - **Food and Beverage:** Potential to expand trend of personalized and multi-functional packaging to the food and beverage industry, creating unique and memorable experiences for consumers - **Entertainment:** Potential for entertainment industries such as movies and TV shows to create merchandise with customized and multi-functional packaging, allowing fans to engage with their favorite content in new and exciting ways ## Related on Trend Hunter - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md) - [River-Inspired Beer Identities](https://www.trendhunter.com/trends/mekong-river.md) - [Vice-Inspired IPAs](https://www.trendhunter.com/trends/concept-ipa.md)